Retail sales rose 7.5% in the month of June from May. Consumers show a promising resilience and desire to return to their normal shopping habits, as the New York Times reports June’s continued increase coupled with May’s record rebound put retail spending just below what it was in February before the severity of the coronavirus pandemic hit the United States. However, as coronavirus cases continue to spike across the country, retail ecommerce will provide an alternative to shoppers. Back-to-school sales may boost retail sales through the end of the summer, as parents stock up for an uncertain semester. Retail ecommerce sales, meanwhile, continued to grow throughout the month of July 2020.
July 2020 Retail Ecommerce Updates
- Retail sales, digital and physical, are the backbone of the economy. Retail overall is helping to refuel the economic recovery, reports the National Retail Federation. Retailers need to ensure their online business is operational and accessible to consumers to entice people to continue shopping.
- The Apparel, Pet Supplies, and Home Furnishings retail categories had a triple digit increase in the number of new online orders for the month of July 2020, compared to 2019.
- Except for the Food and Grocery and Tools and Hardware retail categories, all categories experienced a year over year decrease in the average order value (AOV). However, no category exceeded a 10% year over year decrease, making July 2020, on average, see some of the lowest change in AOV.
- Apparel is quickly seeing a rebound in ecommerce sales as the warm weather and outdoor dining options have us showing off more clothes than a work-from-home Zoom cal.
Read more below to see how retail ecommerce sales for July 2020 compared to sales for July 2019.
Food and Grocery Sales in July 2020
- Over 100% increase in website conversions.
- A 68% increase in the number of transactions.
- A 24% increase in AOV.
- A 28% increase in the percentage of mobile orders.
- And a 72% increase in new online orders.
Apparel Sales
- A 42% increase in website conversions.
- A 102% increase in the number of transactions.
- A 6% decrease in AOV.
- A 34% increase in the percentage of mobile orders.
- And a 111% increase in new online orders.
Gifting Sales
- A 14% decrease in website conversions.
- A 30% increase in the number of transactions.
- A 9% decrease in AOV.
- A 16% increase in the percentage of mobile orders.
- And a 71% increase in new online orders.
Home Furnishings Sales
- A 32% increase in website conversions.
- A 98% increase in the number of transactions.
- A 2% decrease in AOV.
- A 163% increase in the percentage of mobile orders.
- And a 164% increase in new online orders.
Pet Supplies Sales
- A 14% increase in website conversions.
- A 44% increase in the number of transactions.
- A 6% decrease in AOV.
- A 12% increase in the percentage of mobile orders.
- And a 106% increase in new online orders.
Tools and Hardware Sales
- A 5% decrease in website conversions.
- A 51% increase in the number of transactions.
- A 7% increase in AOV.
- A 12% increase in the percentage of mobile orders.
- And a 65% increase in new online orders.
2020 Holiday Season
This holiday season, it will be important to connect the dots across a wide range of different scenarios and outcomes this year may bring. Retailers and marketers should have various holiday strategies. NetElixir is proud to announce our first virtual holiday readiness summit. Connecting the Dots: Holiday Readiness Summit for Retailers is a ½ summit that brings together preeminent retail industry leaders, channel marketing specialists, supply chain experts, and strategic thinkers from Google, Microsoft, UPS, Columbia Business School, and more. Through this webinar, we aspire to help retail and business leaders rethink their holiday approach and innovate new strategies to move forward during this unpredictable year. RSVP for this summit on August 13th to learn 10 key holiday takeaways for this year.
Read More On Retail ECommerce Sales During the Coronavirus Pandemic
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For further reading, you can see our prior retail analytics updates on retail e-commerce and online shopping behavior:
