Today is the day! The NetElixir team has made it to San Diego for the Internet Retailers Conference & Exhibition! This means that it is finally time to release the 2011 Fresh Ideas Workbook to Turbo Charge Your Online Marketing Program This Holiday Season! The team is very excited to meet everyone and have the opportunity to hand out the first copies of the workbook!
Because the workbook is being released, I wanted to give another tip from it to show you a preview of what the book has to offer. Not only does the workbook give you ideas of how to improve your online marketing program for the holiday season, it also prepares you to be cognisant of the mistakes not to make.
Here are 5 common mistakes marketers make during the holidays —
1. Lack of clear, measurable holiday sales & margin goals.
2. Un-planned phasing of marketing spend.
3. Timeliness of marketing promotions.
4. Lack of Plan B.
5. Inability to predict competitor moves.
These mistakes are very important to be aware of to keep your marketing program strong and free of errors that could make or break all of your hard work! This is yet another of the many tips and ideas the Fresh Ideas Workbook has in store this year.
If you’re arriving in San Diego today for the IRCE too, be sure to stop by booth #909 to meet us and pick up a copy of the workbook for yourself!!
–Brittany
