The essential component of any e-commerce business is the customer. The primary goal of a business’s accompanying marketing strategy is to consistently acquire new customers and engage returning customers. A viable strategy in the early days of the internet and… Read More >>
Blogs
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A Few Words On What To Expect In 2022
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At NetElixir, we considered 2021 the Year of Infinite Possibilities. As the world made slow but steady progress toward breaking free from the constraints of the pandemic, new opportunities emerged. While the past nearly 24-month period has been difficult and… Read More >>
Week of December 26th: Holiday E-Commerce Calendar Breakdown
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It’s a wrap! The holiday season — and 2021 as a whole — was an unpredictable and unexpected period. We saw significant shifts in consumer behavior and e-commerce trends. Many of the problems faced this year, such as shipping delays… Read More >>
Week of December 19th: Holiday E-Commerce Calendar Breakdown
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It’s all been leading up to this. At the end of this week, loved ones will be gathering together to exchange lovingly chosen and carefully wrapped gifts. The holiday season is almost over, but that doesn’t mean e-commerce sales will… Read More >>
Week of December 12th: Holiday E-Commerce Calendar Breakdown
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On the twelfth day of Christmas, my true love gave to me… strong e-commerce sales! The holiday season is wrapping up. While many shoppers got an early start to their shopping list this year, there are still plenty more who… Read More >>
November 2021: Forecasts VS Results
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Happy holiday season! It’s been an unpredictable and interesting season so far, to say the least. In this overview of November 2021, we’ll dive into how our sales forecasts compared with the actual numbers within our datasets. Forecasts are necessary… Read More >>
Week of December 5th: Holiday E-Commerce Calendar Breakdown
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The week of December 5th may arguably be the most strategically-important week throughout our holiday e-commerce calendar. As 30% of retailers expect to run out of stock by December 10th, this week could be the final big push for online… Read More >>
Could We See Cyber 5 Evolve Into Cyber 6?
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Over the past few years, we have seen Black Friday and Cyber Monday deals extend beyond one-day extravaganzas. Early morning doorbusters have turned into week-long and season-long promotions as businesses rotate category- and product-level sales in lieu of sitewide discounts. … Read More >>
Week of November 28th: Holiday E-Commerce Calendar Breakdown
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After so much anticipation, we’re almost ready to close out another Cyber 5 weekend. Luckily, the biggest day for online sales is still ahead of us. This week, we break down the holiday e-commerce forecast for the week of November… Read More >>
Week of November 21st: Holiday E-Commerce Calendar Breakdown
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This is it! The week of Black Friday is finally here. Although we’ve been seeing early Black Friday deals and week-long promotions, the day itself still marks the official start of the holiday shopping season. As you prepare your Thanksgiving… Read More >>