Over the past few years, we have seen Black Friday and Cyber Monday deals extend beyond one-day extravaganzas. Early morning doorbusters have turned into week-long and season-long promotions as businesses rotate category- and product-level sales in lieu of sitewide discounts. … Read More >>
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Week of November 28th: Holiday E-Commerce Calendar Breakdown
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After so much anticipation, we’re almost ready to close out another Cyber 5 weekend. Luckily, the biggest day for online sales is still ahead of us. This week, we break down the holiday e-commerce forecast for the week of November… Read More >>
Week of November 21st: Holiday E-Commerce Calendar Breakdown
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This is it! The week of Black Friday is finally here. Although we’ve been seeing early Black Friday deals and week-long promotions, the day itself still marks the official start of the holiday shopping season. As you prepare your Thanksgiving… Read More >>
Week of November 14th: Holiday E-Commerce Calendar Breakdown
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It’s the most wonderful time of the year — and the most hectic. Holiday campaigns are in full swing and early Black Friday deals are ramping up the holiday frenzy. In September, NetElixir released our 2021 Holiday E-Commerce Sales Calendar to… Read More >>
Paid Search Holiday Tips
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The holiday shopping season has already begun and shoppers are searching, clicking, and buying quickly to check off their holiday gift lists. Demand is projected to ramp back up in Q4, after a more subdued Q3. Because we could all… Read More >>
Insights Into the 2021 Holiday Season and E-Commerce Trends
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2021 Holiday Trends NetElixir forecasts slower than usual growth this holiday season, with a 6-7% YoY growth in e-commerce sales. While our predictions are more conservative than others, (eMarketer forecasts 14% YoY growth), a 6% increase on top of 2020’s… Read More >>
Designing Your 2021 Holiday Strategy
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When it comes to digital marketing, first appearances do matter. Getting a customer acquainted with your brand often starts with visuals — a cool logo, clear product images, candid team photos, and compelling designs. Designing a cohesive brand identity across… Read More >>
Meet the Speaker: Michele Gelfand at X=Experience
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Part of the foundation behind NetElixir’s annual X=Experience is the idea of simulating an academic forum, where equals are discussing new ideas, exchanging thoughts, and conversing freely. The purpose of the X=Experience conference is to put more emphasis on listening… Read More >>
Your 2021 Holiday SEO Strategy
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What’s your strategy to create some holiday magic this year? Optimizing your holiday SEO strategy can help customers easily find and browse through your e-commerce site to find the holiday specials they’ve been searching for. While the 2020 holiday season… Read More >>
Meet Jonah Berger: Keynote Speaker at X=Experience
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NetElixir believes that when great minds meet, magic happens. Since 2013, NetElixir has created an event that curates thought-provoking presentations, sparks stimulating conversations, and forms wonderful friendships. With the goal to bridge the gap between academia and industry, the X=Experience… Read More >>