NetElixir is proud to announce that we joined Alumio’s partnership network earlier this year. Through our combined expertise, we can develop fully integrated e-commerce websites that are of higher quality, faster, and increasingly more adaptable and reliable. Alumio offers an… Read More >>
Blogs
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How to Be Authentic in Your Social Media Strategy
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If you want people to connect with your brand — and truly connect, not just hit that follow or subscribe button and never check back in — you need to authentically share your brand story. Social media is a great… Read More >>
Google’s “Link Spam Update:” What You Should Know
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The final week of July saw another update from Google that relates closely to SEO ranking factors. What they are referring to as the “link spam update”, is a close cousin to the Penguin series of algorithm updates from years… Read More >>
Crafting an Effective Social Media Marketing Strategy
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It has never been easier for brands to directly engage with their customers, new and potential alike, than in the age of social media. Just over 50% of the global population uses social media, with the average person holding 8.6… Read More >>
Going For Gold: Digital Marketing & the Olympics
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Every four years, the world gathers to see their champions compete on an international stage. While the athletes perform feats of dexterity, strength, and speed, the behind-the-scenes marketing campaigns that help bring these champions to our screens deserve a moment… Read More >>
Understanding Customer Lifetime Value for E-Commerce
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Understand Your Customer Lifetime Value To Allocate Resources Wisely Customer Lifetime Value (CLV) is a metric that indicates how much money a customer spends with your brand throughout their lifetime. Knowing the lifetime value of an individual customer helps companies… Read More >>
The Importance Of Authenticity & Values For Brand Trust
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The past year has seen major changes in all aspects of life. Between a global pandemic, social justice causes, economic turmoil, and increasing awareness about the environment, the world seemingly has been turned upside down. As a result, there has… Read More >>
Managing Your Paid Search Portfolio
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No one benefits from a siloed approach to digital marketing — not brands, not their departments, and especially not their customers. A focus on one channel can not deliver optimal results a brand expects nor reach all their potential customers… Read More >>
How Facebook is Responding to Apple’s Privacy Updates
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Apple is positioning itself as an advocate for user privacy and putting the user first. Apple’s latest privacy updates include App Tracking Transparency (ATT) and features to cloak IP addresses and block email tracking pixels. So, how is Facebook, a… Read More >>
A Very Busy Summer for Google Algorithm Updates
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Google’s Broad Core Update in Two Stages In an unprecedented move in recent years, Google announced in late May that the next broad core algorithm update would be released in two distinct stages over the course of the summer. This… Read More >>