NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
The goal of publishing content as an e-commerce business is to reach your ideal customer and to drive them to make a purchase. Whether you’re writing product descriptions, paid search ads, or blogs, every brand should have a specific person… Read More >>
Innovative solutions don’t arise just as a way to stand out from the competition; when creativity is given the time, space, and resources to flourish, innovation can bloom to alleviate customer’s pain points, offer a new product, or approach a… Read More >>
There is not one, universal path to successful innovation. We each have to find our unique solutions to the questions we face on a day-to-day basis. Jerry Wind, the Lauder Professor Emeritus and Professor of Marketing at Wharton, as well… Read More >>
Agility is a key component of any marketing strategy. Aaron Zagha, the Chief Marketing Officer at Newton Baby, considers the ability to pivot at moment’s notice the greatest marketing feat of this past year. NetElixir asked Aaron to share some… Read More >>
Determining The Likelihood of Repeat Customers The one-time buyer problem is one of the most widely known challenges for retail e-commerce brands, as it is difficult to identify the potential repeat customers from only one purchase instance. E-commerce companies often… Read More >>
Innovation keeps companies modern, nimble, and ahead of the competition. No one knows this better than Michele Peters, the Senior Manager of Global E-Commerce Marketing at UPS. For a company that’s been operating for over 100 years, they know a… Read More >>
E-commerce is the way of the present and the future, as online shopping is only expected to continue growing. Overall search volume has increased as more and more people venture online, which offers brands more opportunities to reach new customers…. Read More >>
The only time we should ever look back is to see how far we’ve come. After living through a year like 2020, Natalie Zmuda, Head of Think with Google, believes that there are benefits to looking backward that will help… Read More >>
The cookieless world will change how marketers gather and use information about their customers along the buyer’s journey. But this does not mean that all your customer data will be completely lost in the privacy-first era. Google Analytics 4 (GA4)… Read More >>
Google recently announced an update that will more deeply integrate your core web vitals as a ranking factor. The update to the weight of core web vitals is just one additional SEO ranking factor out of many that prioritizes (and… Read More >>
