Agility is a key component of any marketing strategy. Aaron Zagha, the Chief Marketing Officer at Newton Baby, considers the ability to pivot at moment’s notice the greatest marketing feat of this past year. NetElixir asked Aaron to share some… Read More >>
Blogs
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Repeat Customer Prediction of New E-Commerce Customers
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Determining The Likelihood of Repeat Customers The one-time buyer problem is one of the most widely known challenges for retail e-commerce brands, as it is difficult to identify the potential repeat customers from only one purchase instance. E-commerce companies often… Read More >>
Connect the Dots with Michele Peters
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Innovation keeps companies modern, nimble, and ahead of the competition. No one knows this better than Michele Peters, the Senior Manager of Global E-Commerce Marketing at UPS. For a company that’s been operating for over 100 years, they know a… Read More >>
SEO Strategy to Responsibly Engage Your Customers
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E-commerce is the way of the present and the future, as online shopping is only expected to continue growing. Overall search volume has increased as more and more people venture online, which offers brands more opportunities to reach new customers…. Read More >>
Connect the Dots with Natalie Zmuda
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The only time we should ever look back is to see how far we’ve come. After living through a year like 2020, Natalie Zmuda, Head of Think with Google, believes that there are benefits to looking backward that will help… Read More >>
Preparing for the Cookieless World With Google Analytics 4
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The cookieless world will change how marketers gather and use information about their customers along the buyer’s journey. But this does not mean that all your customer data will be completely lost in the privacy-first era. Google Analytics 4 (GA4)… Read More >>
Update to Your Core Web Vitals
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Google recently announced an update that will more deeply integrate your core web vitals as a ranking factor. The update to the weight of core web vitals is just one additional SEO ranking factor out of many that prioritizes (and… Read More >>
Mother’s Day Insights: Customer Shopping Trends
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Mother’s Day is a day to commemorate the selfless contribution a mother makes in the lives of her children and family. As moms and families continue to navigate the coronavirus pandemic, remote working and learning, and routine household chores, it… Read More >>
Gifting: 2020 Online Shopping Behavior of High-Value Customers
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Giving a gift is showing and sharing our love and sentiments with another. During lockdowns in 2020, gifts helped us stay connected to loved ones we couldn’t see or hug. As such, the online gifting industry saw some tremendous growth… Read More >>
Fashion & Jewelry: How High-Value Customers’ Online Shopping Behavior Changed in 2020
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The fashion and jewelry industry was among the hardest hit during the pandemic. With social events coming to a stop and all gatherings now virtual, there seemed little need for new clothes amidst the lockdowns and remote working. Fashion and… Read More >>