Part 2: Sustaining Your Digital Marketing Investment After properly investing in digital marketing and building a strong foundation, you can use the power of digital marketing to sustainably and profitably grow your business. NetElixir’s Sr. Business Development Manager, Anthony Turco,… Read More >>
Blogs
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SEO Advantages to Your CMS Platform
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With so many Content Management Systems (CMS) platforms to choose from, how do you know which is the best fit for your e-commerce business? To help you choose the right CMS platform for your e-commerce business, NetElixir has compiled a… Read More >>
Sharing the Love: Valentine’s Day SEO
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Valentine’s Day is just around the corner. It’s a perfect day for sharing the love – and it’s a day we need a little bit more now after the year we just had. During the holiday season, consumers wanted to… Read More >>
Emotions in Super Bowl Ads
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This year’s Super Bowl™ ads displayed a microcosm of the advertising world today. Ads ran the gamut from the good to the bad to the ugly, but ultimately there were some big wins and losses. Super Bowl™ ads that evoked… Read More >>
Google’s Match Type Update Explained
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Just yesterday, Google announced an update to the matching behavior of phrase and broad match modifier (BMM) keywords. What The Match Type Update Means The change starts phasing out support for Broad Match Modifier. Most of the Broad Match Modifier… Read More >>
How to Properly Invest in Digital Marketing
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Part 1: Beginning Your Digital Investment Investing in digital marketing can be a cost effective way for businesses to reach a large number of people so that they can promote their products or services. By taking the time to properly… Read More >>
What are Core Web Vitals and How Do They Impact Your Organic Rankings?
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A website is the cornerstone of any e-commerce company. It is the face of your business, displaying your products or services in a way that will appeal to your customers. Search engines, like Google, prioritize websites that offer enriched UI/UX…. Read More >>
Marketing for the Future of Retail E-Commerce
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The boom in retail e-commerce and digital experiences is no where near slowing down. McKinsey noted the incredible quick adoption of e-commerce during the pandemic, noting that in Q1 2020, e-commerce grew by 10 years in just three months. Taking… Read More >>
9 Search, Social, & Amazon Trends For 2021
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Ace your digital marketing campaigns across search, social, and Amazon channels by keeping up with the following trends: Paid Search Strategy Data visualization and live consumer analytics are the keys to fine-tuning your paid search campaigns. You can keep filling… Read More >>
Content Remains Queen As E-Commerce Grows For 2021
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Now that hindsight is 2020: Strong, well-developed, and differentiated content is a key component of any digital marketing strategy — Content Is Queen. Content should follow NetElixir’s V.A.S.T. approach: consider brand voice, target your intended audience, tell a story, and… Read More >>