It is no secret that the rise of e-commerce has been accelerated by the coronavirus pandemic. Even as brick-and-mortar stores reopen and consumers can once again browse through a mall or their favorite store, people are still routinely turning to… Read More >>
Blogs
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Google’s Digital Insights for Q4 Readiness
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The coronavirus pandemic upset the normal shopping behaviors of consumers everywhere, but also ushered in new behaviors. By looking backwards at the data of online and offline shopping behavior over the past few months, we can make some predictions moving… Read More >>
Back-to-School Readiness
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August is back-to-school month and, like most annual traditions this year, it looks a little different. The coronavirus pandemic has broadened the back-to-school yearly checklist beyond the standard notebooks, pens, and backpacks; remote learning necessitates a new study and desk… Read More >>
2020 Holiday Data: Consumer Trends & Digital Marketing Strategies
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Last week, NetElixir hosted our virtual conference, Connecting the Dots: Holiday Readiness Summit for Retailers. The event brought together retail industry leaders, marketing mavens, supply chain experts, and strategic thinkers to share their advice, strategies, and holiday marketing resources to… Read More >>
The Holiday Season Starts Now – Celebrate the Small Holidays like Friendsgiving
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The holiday season typically centers on Black Friday and Cyber Monday to culminate in December, but, as we know, this year has been anything but typical! The months of lockdown and limited openings of storefronts have made consumers rethink their… Read More >>
Forget ‘Content Is King’ — Content Is Actually Queen
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You’ve likely seen or heard the phrase “content is king.” Coined in an essay by Bill Gates in 1996, the phrase refers to how content will rule the Internet. We posit, however, that content is actually queen. Queens Are The… Read More >>
July 2020 Retail Ecommerce Sales
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Retail sales rose 7.5% in the month of June from May. Consumers show a promising resilience and desire to return to their normal shopping habits, as the New York Times reports June’s continued increase coupled with May’s record rebound put… Read More >>
Forget Brand Content, Say Hello to Influencer Generated Content
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“Influencers” is a word often used but just as often misunderstood. Recently exploding in growth, many companies have begun leveraging influencers for the superior content they generate. In a recent survey done by Linqia, “57% of survey respondents reported that… Read More >>
Navigating Through a Shifting Environment: Real-Time Data on eCommerce Sales & Online Shopper Behavior
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Earlier this week, NetElixir held the latest installment of our Impact of COVID-19 on Ecommerce Sales and Online Shopping Behavior webinar series with our partners at BWG Connect. As always, our data set looked at the daily data from 2020… Read More >>
Meet the Keynote Speakers at Connecting the Dots: Holiday Readiness Summit for Retailers
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The 2020 holiday season is poised to be one of the most unpredictable ones yet. As such, no one has the blueprints for success and the plans of last year are insufficient. There are countless variables to be cognizant of… Read More >>