Jerry (Yoram) Wind is the Lauder Professor Emeritus and Professor of Marketing at the Wharton School at the University of Pennsylvania. He founded the Wharton Think Tank – the SEI Center for Advanced Studies in Management, running it for three… Read More >>
Blogs
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Memorial Day Weekend Ecommerce Sales
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As the unofficial start of summer, Memorial Day Weekend brings people to beaches, family events, and sales – even if the holiday looked a bit different this year. Beaches and barbeques remained intact. Crowds gathered across the country to enjoy… Read More >>
SEO Content Writing Process: Methods
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Methods of SEO Content Writing: Part 2 of 3 Writing content for SEO starts with a question. Do you want to: Boost under-performing pages on your site? Improve ranking for a target term? Heighten your brand awareness? Once the… Read More >>
Ecommerce Sales and Online Shopper Behavior Trends on the Road to Recovery
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We are moving carefully along the road to recovery from the coronavirus. States are continuing their reopening phases. Small businesses have shown consistent signs of improvement, reports UPS, as companies lean more towards bettering customer service and adapting to customer’s… Read More >>
Facebook Shops: A New Digital Storefront That Small Businesses Cannot Afford To Miss!
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According to May 2020 data from Pymnts.com, 66.4% of US small/medium business (SMB) owners said they will rely on e-commerce more after the coronavirus pandemic. As SMBs worldwide rush to get their business online, Facebook wants to grab a large… Read More >>
Road To Recovery: Year over Year Ecommerce Sales And Online Shopper Insights
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As the coronavirus pandemic continues and states across America begin to reopen, data becomes all the more crucial. Online sales and ecommerce metrics during the crisis showcase consumers’ changing purchase journeys. We have seen explosive growth in multiple retail categories,… Read More >>
SEO Content Creation Process: Part 1 of 3
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In the move toward digital and the rise of ecommerce, a strong website takes more than branding and products to sell. The content across your site’s pages needs to be optimized to fit that page’s theme and selling… Read More >>
How Should We Reopen the Economy?
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Moves to begin reopening the economy have to be carefully planned. With the closure of brick-and-mortar stores, new customers flocked to eCommerce sites. However, eCommerce was always a small portion of total retail sales; in 2019, 16% of total retail… Read More >>
Unlocking Technology and Data Science to Combat COVID-19 and Other Health Pandemics
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Professor Anindya Ghose, Heinz Riehl Chair Professor of Business and Director of the Masters of Business Analytics Program at NYU’s Stern School of Business, joined NetElixir Founder and CEO Udayan Bose for our first installation of our Reimagine Tomorrow webinar… Read More >>
Reimagine Tomorrow: Meet Our Speaker, Anindya Ghose
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The coronavirus, as a black swan event, continues to have an unpredictable impact on consumer shopping behavior, ecommerce sales, and the global economy. Monitoring the daily data of ecommerce sales reveals how consumers are adapting, searching, and buying which has… Read More >>