The digital marketing landscape is bracing for yet another shift as Yelp recently filed a lawsuit against Google. The case is accusing the search giant of monopolistic practices in the local search and local search advertising markets. This lawsuit arrives… Read More >>

The 2024 holiday season is shaping up to be a challenging yet dynamic period for retailers. With a condensed shopping calendar, shifting economic conditions, and an upcoming election, the pressure is on to adapt and excel. Google’s Think Retail event… Read More >>

It may be August, but the Halloween decorations and candy are appearing at brick-and-mortar retailers, and Thanksgiving and Christmas décor is sure to follow. Your e-commerce business should already be updating your metadata and product descriptions for the holiday rush… Read More >>

Earlier this year, Udayan Bose, CEO of NetElixir,  mentioned that Temu’s explosive growth has placed significant pressure on margins, especially for middle-market retailers, who represent roughly 35-40% of the fashion apparel segment. In just over a year, Temu has secured… Read More >>

In a bid to stay competitive in the evolving social commerce landscape, TikTok has announced its integration with Amazon. This partnership allows users to shop directly within the TikTok app, marking a significant shift in e-commerce on the platform. The… Read More >>

In light of the recent antitrust ruling against Google, significant changes are anticipated that will reshape the tech giant’s operations and the broader digital landscape. Our CEO, Udayan Bose, of NetElixir, delves into the near-term (1-3 years) and mid-to-long-term (3-10… Read More >>

Google has made an announcement that has caught the attention of marketers and businesses worldwide. After over four years of intensive efforts, Google has decided to reverse its decision to phase out third-party cookies for Chrome browsers. This move comes… Read More >>

As e-commerce continues to evolve, the need for a faster, more customizable checkout process has never been greater. Shopify’s new Checkout Extensibility suite offers a solution designed to meet these demands, providing a seamless integration with Shop Pay and a… Read More >>

Generative AI is swiftly becoming a part of everyday life for workers. According to Microsoft, 75% of global knowledge workers now use it. Employers are eager to hire people with AI experience, and even at companies slow to adopt AI,… Read More >>

As the holiday season approaches, retailers need to be prepared to handle increased demand and competition. Shopify’s Summer ’24 Edition, featuring over 150 updates, aims to create a faster, more resilient, and more integrated platform for merchants. These updates can… Read More >>