In a bid to stay competitive in the evolving social commerce landscape, TikTok has announced its integration with Amazon. This partnership allows users to shop directly within the TikTok app, marking a significant shift in e-commerce on the platform. The… Read More >>

In light of the recent antitrust ruling against Google, significant changes are anticipated that will reshape the tech giant’s operations and the broader digital landscape. Our CEO, Udayan Bose, of NetElixir, delves into the near-term (1-3 years) and mid-to-long-term (3-10… Read More >>

Google has made an announcement that has caught the attention of marketers and businesses worldwide. After over four years of intensive efforts, Google has decided to reverse its decision to phase out third-party cookies for Chrome browsers. This move comes… Read More >>

As e-commerce continues to evolve, the need for a faster, more customizable checkout process has never been greater. Shopify’s new Checkout Extensibility suite offers a solution designed to meet these demands, providing a seamless integration with Shop Pay and a… Read More >>

Generative AI is swiftly becoming a part of everyday life for workers. According to Microsoft, 75% of global knowledge workers now use it. Employers are eager to hire people with AI experience, and even at companies slow to adopt AI,… Read More >>

As the holiday season approaches, retailers need to be prepared to handle increased demand and competition. Shopify’s Summer ’24 Edition, featuring over 150 updates, aims to create a faster, more resilient, and more integrated platform for merchants. These updates can… Read More >>

In the fast-paced world of digital retail, effective advertising can mean the difference between obscurity and success. Google Shopping campaigns have long been a cornerstone for retailers looking to showcase their products directly in search results, leveraging visually engaging ads… Read More >>

Exploring online marketplaces beyond the confines of Amazon opens up a world of possibilities, and the Walmart Marketplace emerges as a compelling frontier. Let’s delve deeper into its essence, the advantages and hurdles it presents for e-commerce owners, and strategies… Read More >>

As the e-commerce landscape continues to evolve, staying ahead of the curve is more crucial than ever. With over two decades of experience in digital marketing, Udayan Bose, CEO of NetElixir, shares his valuable insights on the Talk Commerce podcast…. Read More >>

As the marketing landscape transitions towards a cookieless reality, the world of performance marketing must adapt. With over 20 years of experience in the industry, NetElixir has developed an innovative approach to address these changes: AI-powered experimentation. Udayan Bose, NetElixir’s… Read More >>