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Instagram is digitizing anticipation. It recently shared the launch of product launch reminders in Stories and posts. With the new Product Launch Tag and Product Launch Sticker, retailers give users the ability to add a reminder to order the products… Read More >>
Is paid social media a key component of your digital marketing strategy, or an afterthought? With a slower-than-usual holiday season expected, retailers will be looking for every advantage as they seek to outperform their competitors and exceed expectations. If it… Read More >>
Google rolled out its latest broad core algorithm update last week, which means its time to check how your pages are ranking. This marks the second time Google has announced an update like this in advance. For those unfamiliar with… Read More >>
This week, Pinterest has a lot in common with the famous philosopher Ariana Grande. “I see it, I like it, I want it, I got it.” – 7 Rings Pinterest recently announced a major update to Pinterest Lens, its camera/visual… Read More >>
Facebook is trying to be smooth. The social media giant recently announced that it’s testing an in-app checkout solution for Dynamic Ads that show up in a user’s News Feed. Available to only a limited number of businesses right now,… Read More >>
The holiday season seems to approach more rapidly every year, especially in the world of retail. Preparing early is essential for retailers who want to outperform last year’s results… and their competition. When putting together a strong holiday marketing strategy,… Read More >>
This week’s article is for all of our SEO and UX friends having trouble convincing their bosses to take notice of mobile. Money talks, and this metric might be the key to getting those performance/development projects off the ground. Google… Read More >>
Every retailer knows the holiday season can make or break the entire year. With Thanksgiving falling on November 28, the 2019 holiday season features six fewer days in that super-critical period between Thanksgiving and Christmas. That means it will be… Read More >>
Google has introduced seasonality adjustments for Smart Bidding in Google Ads, allowing retailers to use Smart Bidding for a set period of time to help reach their target CPA. What’s especially exciting about this is that Smart Bidding already accounts… Read More >>
The Indian government is wading into one of the most profound arguments of society today – should people have to verify themselves to use social media? In a recent court proceeding, the Tamil Nadu government recommended to the Supreme Court… Read More >>