I never made a formal tally, but rarely would a class go by without the mention of “AI,” “Facebook,” “Google,” “deep learning,” and “algorithms.” That’s hardly a surprise for a student in data science, right? Only this wasn’t a data… Read More >>
Blogs
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Solving for X: Snapchat’s Instant Create Feature
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With 203 million daily active users, Snapchat has plenty of people worth reaching (if only for several seconds). The social media platform has made it easier for businesses to leverage it for advertising with its newest feature, Instant Create. This… Read More >>
Solving for X: Maximize Your Google My Business Impact with Photos
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Google My Business (GMB) should be a cornerstone of any local business’ marketing strategy. By building out your GMB profile, you can more easily engage with potential customers in Google search results by providing them with relevant information about your… Read More >>
Solving for X: Harness the Power of Your Google Knowledge Panel
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Knowledge is power, and that principle holds particularly true on a Google search results page. Even the most infrequent Googler has likely seen a knowledge panel in their searches. These information boxes appear on the right side of the SERP,… Read More >>
Solving for X: The Shifting Spend In Stories
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It’s nice to be back from the Solving for X summer vacation! There’s been some pretty fascinating developments in the last few weeks, but one thing’s for sure: you’re all getting smarter. One of the biggest notes from Facebook’s second… Read More >>
Google Analytics: Advanced Features and Reports for Retailers
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“You can’t manage what you can’t measure.” – Peter Drucker If you’re a retailer familiar with Google Analytics, you know the difference that data can make. It’s one thing to know how your business is performing; it’s another to have… Read More >>
Solving for X: Instagram Integrates Influencers
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Influencer marketing is becoming more transparent. Instagram announced in a blog post that they’ve added the option for brands to promote organic Influencer posts as feed ads, identifying these with a ‘Sponsored’ tag. Creators make their posts and toggle a… Read More >>
Solving For X: Snapchat Reports on Gen Z
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When I grew up, I watched plenty of The Simpsons, Family Guy, and South Park. If your reaction to that sentence is, “Those stupid cartoons?”, then this blog is going to open your eyes. Snapchat recently released Into Z Future,… Read More >>
Solving for X: The New Rule of Google Search
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As a retail search marketing agency, we pride ourselves on our ability to help your brand get noticed on the SERP. This week, Google is pitching in. Google is implementing a rule that in organic search queries, domains will have… Read More >>
Unlock Google Analytics’ Advanced Features & Reporting
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How confident are you in your Google Analytics (GA) skills? Are you a seasoned professional or completely unfamiliar with the platform? Regardless of your experience level, there’s always something new to learn about GA, which is why we’re excited to… Read More >>