NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
Every retailer knows the holiday season can make or break the entire year. With Thanksgiving falling on November 28, the 2019 holiday season features six fewer days in that super-critical period between Thanksgiving and Christmas. That means it will be… Read More >>
Google has introduced seasonality adjustments for Smart Bidding in Google Ads, allowing retailers to use Smart Bidding for a set period of time to help reach their target CPA. What’s especially exciting about this is that Smart Bidding already accounts… Read More >>
The Indian government is wading into one of the most profound arguments of society today – should people have to verify themselves to use social media? In a recent court proceeding, the Tamil Nadu government recommended to the Supreme Court… Read More >>
I never made a formal tally, but rarely would a class go by without the mention of “AI,” “Facebook,” “Google,” “deep learning,” and “algorithms.” That’s hardly a surprise for a student in data science, right? Only this wasn’t a data… Read More >>
With 203 million daily active users, Snapchat has plenty of people worth reaching (if only for several seconds). The social media platform has made it easier for businesses to leverage it for advertising with its newest feature, Instant Create. This… Read More >>
Google My Business (GMB) should be a cornerstone of any local business’ marketing strategy. By building out your GMB profile, you can more easily engage with potential customers in Google search results by providing them with relevant information about your… Read More >>
Knowledge is power, and that principle holds particularly true on a Google search results page. Even the most infrequent Googler has likely seen a knowledge panel in their searches. These information boxes appear on the right side of the SERP,… Read More >>
It’s nice to be back from the Solving for X summer vacation! There’s been some pretty fascinating developments in the last few weeks, but one thing’s for sure: you’re all getting smarter. One of the biggest notes from Facebook’s second… Read More >>
“You can’t manage what you can’t measure.” – Peter Drucker If you’re a retailer familiar with Google Analytics, you know the difference that data can make. It’s one thing to know how your business is performing; it’s another to have… Read More >>
Influencer marketing is becoming more transparent. Instagram announced in a blog post that they’ve added the option for brands to promote organic Influencer posts as feed ads, identifying these with a ‘Sponsored’ tag. Creators make their posts and toggle a… Read More >>
