NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
Pokémon GO was really on to something. Whether you’ve played it or not, part of its charm is its use of augmented reality (AR) – you might see a Pikachu on the sidewalk or standing on some random guy’s head…. Read More >>
AI is transforming the face of search marketing across the board, and while Google may dominate the search ecosystem, the advancements aren’t limited to their properties alone. Microsoft Advertising, previously known as Bing Ads, has rolled out a series of… Read More >>
The importance of SEO during Google Marketing Live surfaced through the mention of mobile and local calls to action. If your website is mobile-friendly and you optimize your business’ presence on Google My Business, then you can move forward in… Read More >>
If there’s one thing that Google Marketing Live made clear when it comes to Smart Bidding, there’s no doubt that technology is growing to understand: user wants, marketer goals, and the journeys a customer takes. These powerful, AI-driven algorithms are… Read More >>
As I sat in the auditorium and listened to the Google Marketing Live keynote speakers explain the steps they’d taken to improve their offerings, I was inspired. Google was truly flexing their muscles to reassert itself as a worldwide leader… Read More >>
The message at Google Marketing Live 2019 was clear: The era of anticipatory marketing is here. The search giant announced a plethora of updates to its advertising offerings aimed at helping businesses meet and engage consumer intent in every context,… Read More >>
Google Marketing Live echoed a few familiar themes this year that included helpfulness, efficiency, machine learning, and privacy. This coincided with some of the newest ad formats that Google unveiled including Discovery Ads, Gallery Ads, and Bumper Ads. Continue reading… Read More >>
When’s the last time you cleared cookies from your web browser? As marketers, we know that information is vital to understanding our audience. That’s why the recent news from Facebook should raise an eyebrow. To meet the growing need for… Read More >>
The big seller in today’s digital advertising economy is talking. No, not physically talking (although voice assistant technology is another topic for another day), but talking to your audience. Creative, interactive ad units across social media platforms are growing as… Read More >>
When it comes to search in today’s digital landscape, there’s been a major shift in what platforms have to offer, in order to improve the ability to connect with customers. As NetElixir’s CEO, Udayan Bose, appropriately said, “We are in… Read More >>