Bon voyage, Bing Ads! Microsoft is giving the ad platform a branding facelift, renaming Bing Ads to Microsoft Advertising. In an announcement on their company blog, Microsoft announced the change alongside a teaser of future developments. They also debuted the… Read More >>
Blogs
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Solving for X: Amazon Automatic Targeting
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As part of our commitment to client education, each month NetElixir shares what we call an Idea Forum. These insights or tactics reveal a method we’ve identified to help clients improve performance. Consider today’s S4X a free preview. Last November,… Read More >>
#SEOWeek 2019: Allowing Search Engines to Read JavaScript
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In our previous #SEOWeek presentation, we emphasized the need to create a strong user experience on your website. If you’ve spent time building a sleek, high-performance site to dazzle your audience, there’s a solid chance you’ve used some JavaScript elements…. Read More >>
#SEOWeek 2019: The Changing Landscape of SEO
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Not long ago, SEO may have felt like watching the leaderboard at a golf tournament. Position or ranking was the primary concern. If your site sat comfortably in the top spot of the results page, you felt pretty good about… Read More >>
Solving For X: Snapchat Debuts Snap Games
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Don’t you love when people have their heads buried in their phones? Yes, of course they’re listening to what you’re saying. Get ready for a little more of that. Snapchat has introduced its gaming service, Snap Games. Integrated right into… Read More >>
Solving For X: Google My Business & Local SEO Growth
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Stop me if you’ve heard this before: Google is making things more convenient. In the last month, Google has rolled out a better way to organize setup for Google My Business listings, giving brands the chance to set their goals…. Read More >>
Solving for X: The Big Business of Gaming
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We’ve come a long way from staying up late to play Mario or Sonic the Hedgehog. 200 million logged-in users watch gaming content on YouTube every day, and in the past year, people watched 50 billion hours of gaming according… Read More >>
Employee Spotlight: Meet Lisa, VP of Client Services
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Diversity is a huge component of NetElixir’s company culture. We host monthly International Culture Days and love trying new foods from around the globe. We also love when our employees apply their travel experiences to day-to-day projects. In this edition… Read More >>
Solving for X: Bing Makes It Easier To Import Google
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This week’s article is for all my marketing friends. I’m about to make your life a little easier. Bing Ads recently announced a host of changes designed to make importing campaigns and strategies from Google Ads smoother. These new implementations… Read More >>
Online Retailers Can No Longer Afford to Ignore Amazon
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Though still trailing Google and Facebook, Amazon has made large strides in the digital marketing world. According to eMarketer (via Fortune), Amazon became the third-largest online advertising platform last year with an estimated $4.61 billion in ad spend (144.5% increase… Read More >>