Paul Muret, VP of Display, Video, and Analytics at Google talked at the DoubleClick Announcement Live Stream today to discuss some major updates with DoubleClick. He also mentioned that over $180 billion was spent in total on internet advertising in… Read More >>
Blogs
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Amazon Prime Day 2016 – Quick NetElixir Insights
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Amazon Prime Day turned out to be another blockbuster event for the world’s biggest online retailer. The online retailer said that July 13, 2016 was its biggest sales day ever, with worldwide orders up by 60%, with respect to the… Read More >>
How Businesses can Leverage the Pokémon Go Craze
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Have you started noticing people take an unprecedented interest in exploring the outdoors recently? Well it’s probably because they’ve downloaded the crazily popular new Pokémon Go app. The app takes the concept of the popular video game turned cartoon television… Read More >>
Google Rolls Out Expanded Text Ads
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![Google Rolls Out Expanded Text Ads](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300,h_157/https://www.netelixir.com/wp-content/uploads/2016/07/Google-Rolls-Out-Expanded-Text-Ads-300x157.png)
More Real Estate to Mobile Ads, thus higher CTR Perhaps the most important innovation to Google’s new analytics roll out is their new Expanded Text Ads. Google even calls it the “biggest change to text ads since AdWords launched 15… Read More >>
Fourth of July – Not So Big for Retail, But Huge for Travel
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Independence Day is a national holiday which could be substantial for content marketers. It’s a yearly momentous occasion that celebrates the spirit, perseverance, and strength of our nation. However, July 4th is not as significant as other holidays like Valentine’s… Read More >>
How To Increase Conversions in Product Listing Ads
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![How To Increase Conversions in Product Listing Ads](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300,h_157/https://www.netelixir.com/wp-content/uploads/2016/06/How-To-Increase-Conversions-in-Product-Listing-Ads-300x157.png)
Insights on Branded & Non Branded Product Listing Ads Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail-centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by… Read More >>
Why Shoppers Spent More on Father’s Day This Year
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Insights into consumer shopping behavior around Father’s Day Father’s Day is a special time of the year to truly show your appreciation for your dad. That’s why, to help marketers of all sizes, our NetElixir Research Insights Lab came together… Read More >>
{#AnalyticsWeek} Day 5 – How Your Business Can Benefit from IBM’s Watson
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![Analytics Week 2016 day 5](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300,h_157/https://www.netelixir.com/wp-content/uploads/2016/06/Analytics-Week-2016-day-5-300x157.png)
Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business. In today’s last and final session of #AnalyticsWeek, Don Rodriguez, Director of Analytics &… Read More >>
{#AnalyticsWeek} Day 4 – User ID: Track Your Best Customers in Google Analytics
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![Analytics Week 2016 day 4 user id](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300,h_157/https://www.netelixir.com/wp-content/uploads/2016/06/Analytics-Week-2016-day-4-user-id-300x157.png)
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Pawel Matkowski, Google Global Product Lead, Data Integrations, Google Analytics at Google discussed one of the least adopted, yet perhaps most powerful feature of… Read More >>
{#AnalyticsWeek} Day 2: 3 Ways You’ll Find Revenue & Profits in Google Analytics
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![Analytics Week 2016 day 3 profits in google analytics](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300,h_157/https://www.netelixir.com/wp-content/uploads/2016/06/Analytics-Week-2016-day-3-profits-in-google-analytics-300x157.png)
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed three ideas that every e-commerce business can implement in order to discover revenue and profit improving ideas from your Google Analytics data. Some of our… Read More >>