In a previous blog post, we discussed Google’s algorithm update and how it can affect you. To make your life a whole lot easier, we’re sharing our helpful infographic to help walk you through these changes! Everything You Need… Read More >>
Blogs
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Real Time Personalization Explained
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Ever wonder how websites seem to just know you and your interests? It’s called real-time personalization and it’s changing the way potential customers are targeted. This process allows marketers to tailor the presentation of a website’s content to match a… Read More >>
Mobile First Google Algorithm Update
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In November 2016, Google announced that its indexing will be flipped around and mobile results will get priority over the desktop. Most research still suggests Google is taking a soft approach and allowing desktop-friendly websites to appear even if they’re… Read More >>
A Walk with the Ghost – Marketing with Snapchat
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Released in September 2011, Snapchat has come a long way from being a photo and video sharing app to a marketer’s paradise. The only possible reason you may not have heard of Snapchat is if you’re not of this world. With over… Read More >>
Consumer Behavior Capture: Thanksgiving to Cyber Monday
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As families and friends were enjoying a feast of Thanksgiving Day turkey, creamy mashed potatoes, cranberry-orange relish, classic stuffing, and more tasty treats, our team was out there reviewing data on consumer behavior throughout desktop and mobile. From the anxiety-fueled… Read More >>
Your Definitive Holiday Checklist
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This holiday season, e-marketers have a lot on their hands when it comes to preparing for Q4. That’s why our team at NetElixir is sharing our secret to success with a helpful checklist for better performance and revenue into the… Read More >>
NetElixir Launches Weekly Consumer Insights
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We’re excited to announce that we’ll be conducting primary research on a quarterly basis to uncover consumer insights! Our very first consumer survey sought to discover the unique behavior of customers in regards to holiday shopping. Our team uncovered surprising… Read More >>
Digital Media’s Favorite U.S. Election!
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This year’s presidential election has been creating lots of chatter globally. With social media participation at its peak, the discussions and debates are at their glorified best. It’s estimated that $11.4 billion has been spent on political ads in the… Read More >>
Trick or Treat – Not Just For Kids Anymore
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Traditionally, Halloween is viewed as a holiday for children to dress up and collect candy. While that’s still very much the case, search results show that data is more skewed towards adult costumes. 32% of all Halloween costume searches came… Read More >>
Holiday Shopping Behavior – 4 Insights Revealed
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Our recent webinar, Holiday Shopping Behavior: What to Expect from Your Customers, utilized data from our Google Consumer Survey to gain valuable insights on how people search and buy products. Our Director of Analytics, Don Rodriguez, walked us through some… Read More >>