NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
A Google Merchant Center feed is a merchant’s database of products and attributes. This file feeds in relevant information for Product Listing Ads (PLAs) on Google. In our experience, we’ve come across advertisers who make common mistakes while setting up… Read More >>
Christian Rudder, founder of OkCupid joins NetElixir’s annual X=Experience event! X=Experience is an exclusive, collaborative, knowledge-sharing, and networking event for senior retail executives and Ivy League professors. The mission of X=Experience is to expand the boundaries of digital interactivity by… Read More >>
In Nudge: Improving Decisions About Health, Wellness, and Happiness, Cass Sunstein and Richard Thaler dive deep into our behavioral patterns by classifying our “Homer” and “Spock” urges. Have you ever taken an extra piece of dessert without realizing what you… Read More >>
Google PLAs or Product Listing Ads have become the real game changer in the retail industry with product specific image ads. Ever since they were introduced, the spending mix on Google PLAs has been increasing. Five years ago, it was… Read More >>
Ever wonder how companies and concerned citizens creatively push people towards making healthier decisions? Easy! They simply offer a nifty image or sign that helps persuade people to move in a better direction than they would have before. For… Read More >>
In our most recent webinar, {Google AdWords Holiday Announcements}, we discussed some of the major updates and innovations from Google. As you’re preparing for yet another exciting holiday season, here’s some tactics that’ll help elevate your marketing campaign to a… Read More >>
Google’s recently announced Expanded Text Ads (ETAs), which permit advertisers to expand the length of their ads by more than 50%. Expanded Text Ads are displayed on both desktop and mobile, and give advertisers the extraordinary capability of exploiting this… Read More >>
Paul Muret, VP of Display, Video, and Analytics at Google talked at the DoubleClick Announcement Live Stream today to discuss some major updates with DoubleClick. He also mentioned that over $180 billion was spent in total on internet advertising in… Read More >>
Amazon Prime Day turned out to be another blockbuster event for the world’s biggest online retailer. The online retailer said that July 13, 2016 was its biggest sales day ever, with worldwide orders up by 60%, with respect to the… Read More >>
Have you started noticing people take an unprecedented interest in exploring the outdoors recently? Well it’s probably because they’ve downloaded the crazily popular new Pokémon Go app. The app takes the concept of the popular video game turned cartoon television… Read More >>