More Real Estate to Mobile Ads, thus higher CTR Perhaps the most important innovation to Google’s new analytics roll out is their new Expanded Text Ads. Google even calls it the “biggest change to text ads since AdWords launched 15… Read More >>
Blogs
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Fourth of July – Not So Big for Retail, But Huge for Travel
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Independence Day is a national holiday which could be substantial for content marketers. It’s a yearly momentous occasion that celebrates the spirit, perseverance, and strength of our nation. However, July 4th is not as significant as other holidays like Valentine’s… Read More >>
How To Increase Conversions in Product Listing Ads
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Insights on Branded & Non Branded Product Listing Ads Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail-centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by… Read More >>
Why Shoppers Spent More on Father’s Day This Year
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Insights into consumer shopping behavior around Father’s Day Father’s Day is a special time of the year to truly show your appreciation for your dad. That’s why, to help marketers of all sizes, our NetElixir Research Insights Lab came together… Read More >>
{#AnalyticsWeek} Day 5 – How Your Business Can Benefit from IBM’s Watson
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Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business. In today’s last and final session of #AnalyticsWeek, Don Rodriguez, Director of Analytics &… Read More >>
{#AnalyticsWeek} Day 4 – User ID: Track Your Best Customers in Google Analytics
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In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Pawel Matkowski, Google Global Product Lead, Data Integrations, Google Analytics at Google discussed one of the least adopted, yet perhaps most powerful feature of… Read More >>
{#AnalyticsWeek} Day 2: 3 Ways You’ll Find Revenue & Profits in Google Analytics
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In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed three ideas that every e-commerce business can implement in order to discover revenue and profit improving ideas from your Google Analytics data. Some of our… Read More >>
Learn All About User ID and Cross Device Reports
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User ID is an underutilized capability of the Universal Analytics version of Google Analytics. It offers tremendous potential to improve your business, especially if you sell to businesses or are highly dependent upon repeat customers. User ID is aptly named,… Read More >>
Mobile Page Speed WILL BE a Mobile Ranking Factor Soon
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…And how you can be ready. Ah, PageSpeed. The ranking factor and website performance metric that is the bane of so many webmaster’s existence. On one hand, you want to make sure that your end user and Google have the… Read More >>
Annual Knowledge Sharing Series #AnalyticsWeek Returns!
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Calling all nerds, geeks, techies, marketing mavens, and data scientists! Get ready for our second annual Einstein inspired series, #AnalyticsWeek from June 13 to 17. Jam-packed with helpful information, this week-long webinar series will provide you with fanatically analytical strategies… Read More >>