As our first NetElixir University West Coast event wrapped up last week, our partners, friends and teammates shared and discussed valuable insights and original research on search marketing strategies and tactics. We’re here to share some of these findings… Read More >>
Blogs
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AdWords and Google Analytics Mobile Friendly Innovations
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On May 24th, Google announced a few supremely important innovations to their Ads and Analytics products that could redefine the mobile digital marketing landscape in the near future. We present a crispy summarized table of the updates and their… Read More >>
Consumer Insights Enrich Search Marketing
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Search is seen as a crucial part of the consumer journey. Search helps users explore, compare, and achieve their final goals. Now, with the power of mobile in everyone’s hand, search has evolved to become a digital assistant helping users… Read More >>
Want to beat your competitors? Use this PPC hack
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A competitive PPC hack while bidding on your competitor’s trademark terms. We all know that bidding on trademarked terms gives you the highest ROI (Return on Investment). What if you want to bid on your competitor’s trademarked terms? Not only… Read More >>
{Webinar Q&A} Elimination of Right-Hand Side Ads in SERP
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Our April webinar highlighted our insights on the elimination of the right-hand side text ads on the Search Engine Results Page (SERP). Google made this change in order to have a unified design for the SERP across all devices…. Read More >>
The Future of Search
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Growing up in an age where the changes in technology are evolving almost faster than we can keep up, it’s hard to remember the power we have at our fingertips. As the advances in mobile become more defined yet intricate,… Read More >>
#SEOWeek Cheat Sheet
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As a special thank you for making #SEOWeek such an exciting and successful event, we wanted to share with you your our definitive #SEOWeek Cheat Sheet. With this Cheat Sheet in hand, navigating through the world of SEO has never… Read More >>
Google Announces Redesign of AdWords
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Google AdWords has seen not seen much of a change at the UI level since its introduction 15 years ago. That all changed on Monday, when Google announced a redesign of the AdWords platform for a more “mobile-first world.” With… Read More >>
#SEOWeek – Day 5: Is Content Still King?
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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed how content has always been an important part of search engines and their ranking factors. Watch the video below to find out more… Read More >>
#SEOWeek – Day 4: Let’s Get Tech-Ni-Cal
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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, helped navigate you through the technical parts of SEO without cause you fear and a. Watch the recording below to find out more about… Read More >>