In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the importance of having a mobile-friendly web presence for your brand. Watch the video below so you can gain some insight on factors… Read More >>
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#SEOWeek – Day 2: Chaos in the SERP
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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the recent algorithm changes from Google and how they’ve affected the Search Engine Results Page (SERP). Watch the full video below to find… Read More >>
#SEOWeek – Day 1: The Basics of SEO
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Today marked the first day of our second annual knowledge sharing series, #SEOWeek. Shawn Swaim, Global Head of SEO at NetElixir, discussed the basics of SEO. From reviewing the foundation and history of SEO, modern terminology, and sharing best practices… Read More >>
What A Difference An Extra Day Makes
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Every four years, a leap year occurs and thankfully, it kept our calendars in working order. Although Leap Day is not considered a major holiday, like that of Christmas or even Valentine’s Day, it was definitely an important business day… Read More >>
AdWords’ Big Update – Elimination of Right-Hand Side Ads
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The big speculation around AdWords is that Google is eliminating the right-hand side ads in the Search Engine Results Pages (SERP). A move that’s been both praised and ridiculed at the same time is being rolled out silently. There… Read More >>
Yahoo! Search Closes BOSS & Super Bowl Ads- #ThisWeekInSEO
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This week, February 8 – February 13, 2016, Yahoo! Search announced they’ll be closing down BOSS and the number of searches for Super Bowl ads on mobile increased from last year. Find out about this news and everything else you… Read More >>
AMP Reporting for Google Analytics & Vladivostok – #ThisWeekInSEO
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This week, February 1 – February 6, 2016, Google announced that they’ve added Accelerated Mobile Pages (AMP) reporting to Analytics and Yandex released their mobile-friendly algorithm, Vladivostok, in Russia. Find out about this Google news and everything else you need… Read More >>
Valentine’s Day – Show Some Love to Paid Search
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With Valentine’s Day just around the corner, marketers seem busier than lovebirds preparing to find the perfect gift for their significant other. Valentine’s Day is one of the biggest gifting occasions, where spending typically averages to over $142.00 USD per… Read More >>
Celebrating the Launch of the LXRPlugin
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At first it was merely an idea – create a tool that would let you pull your Google AdWords reports right into an Excel workbook. Not only would this revolutionize the way people use their Google AdWords but it would… Read More >>
Google Webmaster Guidelines & Indexing Images – #ThisWeekInSEO
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This week, January 25 – January 30, 2016, Google confirmed that they don’t index images on a regular basis and the new Google Webmaster Guidelines have been updated. Find out about this Google news and everything else you need to… Read More >>