This week, November 30 – December 4, 2015, Google confirmed that both disavowed and non-disavowed links will now show in Google Search Console and unconfirmed by Google, there’s been another mysterious algorithm change similar to the previous Phantom Updates. Find… Read More >>
Blogs
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Customer Match Targeting: The Next Generation of Ads
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For over a decade, marketers have been dreaming about achieving the holy grail of customer targeting: one-to-one marketing. When it comes to creating advertising messaging geared towards specific people, we’ve previously been limited to setting up demographics, or using cohorts… Read More >>
Live Schema & Crawling App Content – #ThisWeekInSEO
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This week, November 15 – November 21, 2015, Google released the new “Live” schema markup and Google App Indexing API. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video,… Read More >>
Google’s Big Holiday Push: Click Share
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In the midst of Google’s big holiday push, they’ve recently announced a new metric called “Click Share” for Shopping Campaigns. We’ve answered some of your most anticipated questions regarding this new feature below. Check it out! What is Click Share?… Read More >>
TensorFlow & Data Lag – #ThisWeekInSEO
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This week, November 8 – November 14, 2015, Google open sourced their machine learning system, Tensorflow, and also confirmed some data lag issues with Google Search Console. Find out about this Google news and everything else you need to know… Read More >>
Guest Expert Series with Derek Lidow
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This past October was our latest installment of our Guest Expert Series webinars. We were honored to have the inspiring Derek Lidow, Princeton University Professor and author of Startup Leadership join us for a day of conversation and idea sharing… Read More >>
New Google Penalties – #ThisWeekInSEO
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This week, November 1 – November 7, 2015, came with two new Google penalties that you should be aware of to make sure your site doesn’t get hit with an unwanted penalty. Find out about these Google penalties and everything… Read More >>
What Does Your Online Shopping Future Hold?
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While search marketers haven’t quite yet mastered the art of fortune telling, they have mastered analyzing online search queries to figure out the who, what, when, where, and why of how their customers are shopping. Search can provide vital insights… Read More >>
RankBrain & Algorithm Updates – #ThisWeekInSEO
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This week, October 25 – October 31, 2015, came with some big updates to the Google search algorithms. Find out what changes were made and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by… Read More >>
Retailification: Leveraging Google Shopping
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As online shopping is becoming increasingly omnichannel, retailers need to take special care to capture their audience at the right moment. It has become imperative for advertisers to showcase their ads throughout the customer buying journey to hook users better…. Read More >>