This week, December 13 – December 19, 2015, Google confirmed that they’ll begin to prioritize indexing HTTPS pages over HTTP pages and there seems to be some rumblings in Google’s algorithm, which means the Penguin Update could happen early in… Read More >>
Blogs
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Penguin Algorithm Delay & Mass Spam Actions – #ThisWeekInSEO
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This week, December 7 – December 11, 2015, Google confirmed that the next Penguin Algorithm update will occur after the holidays and there’s also been a large influx of manual spam actions from Google. Find out about this Google news… Read More >>
The 2015 Mobile Holiday Preparedness Checklist
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Now that the holiday shopping season is rapidly approaching, as you continue to optimize your account it’s crucial to understand how your mobile users behave, and how much of your budget you should allocate for them for the remainder of… Read More >>
Capture More Customers With Programmatic Remarketing
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The online market is highly competitive, so for online businesses, every sale counts. Every business owner knows how painful it is to see a shopper browse through your website and then leave without making any transactions. In fact, 20-40% of… Read More >>
Disavowed Links and Further Evidence of an Algorithm Update – #ThisWeekInSEO
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This week, November 30 – December 4, 2015, Google confirmed that both disavowed and non-disavowed links will now show in Google Search Console and unconfirmed by Google, there’s been another mysterious algorithm change similar to the previous Phantom Updates. Find… Read More >>
Customer Match Targeting: The Next Generation of Ads
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For over a decade, marketers have been dreaming about achieving the holy grail of customer targeting: one-to-one marketing. When it comes to creating advertising messaging geared towards specific people, we’ve previously been limited to setting up demographics, or using cohorts… Read More >>
Live Schema & Crawling App Content – #ThisWeekInSEO
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This week, November 15 – November 21, 2015, Google released the new “Live” schema markup and Google App Indexing API. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video,… Read More >>
Google’s Big Holiday Push: Click Share
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In the midst of Google’s big holiday push, they’ve recently announced a new metric called “Click Share” for Shopping Campaigns. We’ve answered some of your most anticipated questions regarding this new feature below. Check it out! What is Click Share?… Read More >>
TensorFlow & Data Lag – #ThisWeekInSEO
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This week, November 8 – November 14, 2015, Google open sourced their machine learning system, Tensorflow, and also confirmed some data lag issues with Google Search Console. Find out about this Google news and everything else you need to know… Read More >>
Guest Expert Series with Derek Lidow
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This past October was our latest installment of our Guest Expert Series webinars. We were honored to have the inspiring Derek Lidow, Princeton University Professor and author of Startup Leadership join us for a day of conversation and idea sharing… Read More >>