NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
It’s not news that historically, major algorithm changes have happened shortly before the holidays. Whether intentionally done to impact retailers or not, Google has historically released strong updates to the Penguin update in October, right as most companies are gearing… Read More >>
It seems Bing Ads is always trying to catch up to Google AdWords, and their addition of UET (Universal Event Tracking) is latest step in that direction. So, what is Universal Event Tracking? Simply put, UET is a tag that… Read More >>
Pinterest first announced Promoted Pins back in September 2013. Then, in May 2014, Pinterest provided the use of Promoted Pins to a few advertisers located in the US. Now, in 2015, Pinterest has released a waitlist option for all companies… Read More >>
Pinterest, the visual discovery and bookmarking tool, was showing a greater potential to drive revenue for brands for a long time in comparison to other social networks. The social media company took this potential to the next level on June… Read More >>
When Google launched their Shopping Campaigns for PLAs, many of us could predict the next step that Bing would probably take next to catch up, in order to enhance the online purchase experience of their users while also helping advertisers… Read More >>
Thank you for attending the final presentation of this year’s #AnalyticsWeek! In this presentation, Don Rodriguez, Director of Analytics at NetElixir, presented the first ever look into his original research on mastering attribution models in Google Analytics. You can check… Read More >>
Thank you for attending Day 3 of #AnalyticsWeek covering Retail Analytics Hacks! In the first Day 3 presentation, Jordan Levy, Director of Digital Communications at glo Professional, presented how glo Professional, a mineral makeup and clinical skincare company, used custom… Read More >>
Thank you for attending Day 2 of our #AnalyticsWeek webinar series! In today’s presentation, Marlena Laszkowska, Product Specialist at Google, presented a comprehensive overview of the Universal Analytics platform, as well as some of the key benefits of implementing it for… Read More >>
Online advertising has introduced both new opportunities and new challenges to marketers. While every touchpoint along the conversion path is highly measurable, marketers have still faced the challenge of allocating their budgets between all of their different channels to find… Read More >>
We’re so excited this week to shine the blog spotlight on one of our paid search clients, Kansas City Steaks. The Kansas City Steak Company has been a paid search client of ours for a few years now, and just… Read More >>