Now-a-days, blogs have become an essential part of ecommerce sites. Customers interested in a brand look to a company’s blog site to get a better feel of what the company finds important and what useful content it has to… Read More >>
Blogs
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Bing Ads Matches AdWords with New Unified Device Targeting
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Bing Ads has always been right behind Google in terms of bundling their platform with more useful utilities. Now, with Bing Ads’ newly added UDT (Unified Device Targeting), they once again have showed that they’re keeping up in the race… Read More >>
5 PLA Hacks You Should Start Using Right Now
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Google Shopping is a great way to get your products in front of more customers who are actively looking for items like yours. However, it’s important to target the right kind of customers, and to optimize your campaigns to make… Read More >>
Google’s “Mobile Required” Announcement
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Long gone are the days when websites could manage with a desktop presence alone. Today, having a great mobile presence is just as important as having one on desktop. To show the importance of this, Google has recently announced a… Read More >>
The Firefox and Yahoo Deal: What It Is, and What You Need to Know
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You may have heard in the past few months about the “Firefox and Yahoo deal”, and for a good reason: it’s been shaking up the search world since it was announced in November. However, from my desk in the physical… Read More >>
[Infographic] Social Sentiment Analytics on Tweets
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We had a blast sharing our first social media webinar with you on how we figured out the emotions and feelings of consumers by analyzing their tweets! In case you missed our presentation or want to learn more, check out… Read More >>
What’s New in Bing Ads Editor v10.7
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Bing Ads Editor is an easy-to-use desktop tool for managing and optimizing Bing Ads campaigns offline, and is available for free download here. With Bing Ads Editor, it’s easy to optimize your Bing Ads campaigns anytime and anywhere with the… Read More >>
How Small Businesses Can Use Social Sentiment Analysis
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Social media is an integral part of any business’ marketing, outreach, and customer support strategies. Brands are now promoting their activity around-the-clock through social status updates, tweets, and blog posts. However, social media promotions don’t just happen in isolation. Customers,… Read More >>
How the Internet of Things is Changing the Digital Marketing Space
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The Internet of Things (IoT) is the new buzzword that’s been attracting the attention of savvy marketers everywhere. The IoT is a computing concept where everyday physical objects can connect to the internet and identify themselves to other devices.This means… Read More >>
This Year’s Valentine’s Day Shopping Trends
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For retailers, Valentine’s Day brings more than just candy and cards: They can look forward to getting the gift of their incremental sales growth on February 14th as well! According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey,… Read More >>