The following result appeared in a search for the name of our business, NetElixir. This additional box with helpful information including our address, phone number and hours of operation is created by using structured data markup. What is Structured Data?… Read More >>
Blogs
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Multi-Device Attribution – The Modern Marketer’s Biggest Dilemma
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Multi-device attribution is, without a doubt, the greatest struggle of the digital marketing industry. Digital marketers want to know what paths customers take before making an online purchase, but with the wide variety of devices customers are now using, these… Read More >>
Negative SEO: The Alarming (and growing) trend in Internet Marketing.
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Anybody that has been performing Search Engine Optimization for any amount of time knows that bad back links lead to bad results. Yesterday, I saw a blog post over at Search Engine Roundtable that highlighted a survey with alarming results:… Read More >>
PPC Ads Appealing to the Intuitive Mind Pays Off !
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In the world of Paid Search, when we create advertisements to fit the limited space on the SERP, we sometimes fall short of reaching the emotions of our customers. We pack our PPC ad copies with what we know as… Read More >>
3 Recommendations for Search Marketers
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While search marketers believe dominating the Search Engine Results Page (SERP) can drive incremental revenue, it is often hard to quantify its impact. To solve this problem, NetElixir’s Retail Intelligence Lab commissioned a research project to measure the incremental influence… Read More >>
[Infographic] Maximizing the Value of the SERP
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With Paid Ads, Organic Results, and Google Shopping on the SERP today, there are many opportunities to reach potential customers before they even scroll down the page. In the following infographic, NetElixir University shows how taking advantage of all of… Read More >>
Why AdWords Mobile App Engagement Ads are Vital Tools for App Owners
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Did you know that according to a research report published by Flurry, last year US consumers downloaded an average of 8.8 apps each month? That alone is a lot, but when we dug a little deeper into the data, we found… Read More >>
Prepare For the 2014 Holiday Shopping Season with 10 Proven PPC Tactics
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2014 Holiday Shopping Season with 10 Proven PPC Tactics. Here is a sneak peak at what our PPC tips can be expected from our White Paper. Set yourself up for success.
New Benchmarking Available Through Google Analytics: What To Know
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I love online gaming. I especially love participating in online games where you compete with complete strangers who have the same goal as you – beat the highest scorer and become a champion. What’s awesome about online gaming is… Read More >>
Analyzing How Millennials Are Revolutionizing the Travel Industry
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You don’t have to look around very long to see that the Internet has evolved in the past few years – so much in fact that as it has shaped the way we think and act. Wherever you are… Read More >>