The move from Product Listing Ads towards Google Shopping Campaigns is less than 28 days away. That means it’s time for online retailers to really dig in and start learning the best tactics to successfully utilize this new AdWords campaign… Read More >>
Blogs
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Google Shopping Campaigns: 4 Key Benefits You Need to Know
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Did you know Product Listing Ads attract 34% more clicks than regular ads? It’s no secret PLAs have become a huge revenue source for digital retailers around the world. To help you generate even more traffic from your products, Google… Read More >>
THE FUTURE OF GOOGLE: 5 POWERFUL TIPS TO OPTIMIZE YOUR SEO
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Hummingbird happened, but is your site compatible with the move towards conversational search? I recently had the privilege of attending SMX Advanced in Seattle last week. For two days, it was nonstop discussion about what the future of Google will… Read More >>
FACEBOOK IS IMPROVING ITS NEWS FEED: BUT FOR WHAT REASON?
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Everyone knows Facebook has been under fire for allegedly sharing their user’s private data with companies that use it to clog personal feeds with targeted ads and spam. However, in an effort to quell some of the rumors circling the… Read More >>
MORE THAN JUST DATA: ANALYTICS ANSWERS FROM TWO EXPERTS
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Google Analytics can be an extremely powerful tool to convert your raw data into valuable insights to build effective online customer acquisition campaigns. During our most recent webinar, our CEO Udayan Bose and Analytics Manager Don Rodriguez spoke about this very topic…. Read More >>
BREAKING NEWS: GOOGLE RELEASES PANDA 4.0
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Noticed a shift in your rankings over the past month? It’s very likely your website’s organic rankings have been less-than-stable over the past month or two. Well, there is a reason for this, and it’s called Google Panda 4.0. There… Read More >>
A CUSTOM WAY TO COPY CUSTOM REPORT IN GOOGLE ANALYTICS
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Imagine the following scenario. You’re in Google Analytics and you go to transfer a custom report from one view to another. Suddenly, you find yourself asking “what’s the next step?” It would be great if there was a way you… Read More >>
Ad Copy Q&A From the Minds Behind the Math
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First off, we just want to thank everyone for attending the Ad Copy webinar on April 24th. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions. NetElixir University is all… Read More >>
Crafting Ad Creatives based on Customer Journey
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Paid Search is mostly valued as a new customer acquisition channel. However, its value as a channel that influences existing customer behavior and long term loyalty is often ignored. We have been able to extract incremental value from paid search… Read More >>
Crafting Ad Copy With a Mathematical Approach
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When you think of writing successful ads for Google Adwords, the first, customary notion is to craft creative copy. But how is creative truly defined? Writing can be very subjective and complex and understanding what will yield more clicks is… Read More >>