First off, we just want to thank everyone for attending the Product Listing Ads webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions. NetElixir… Read More >>
Blogs
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The Success of PLAs Confirms The “Verticalization” of Search
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Back in 2012 when Google unveiled Product Listing Ads, there was apprehension in the online community around whether they were ever going to be as lucrative as regular text ads or even organic listings.However, this hesitation quickly fell by the… Read More >>
Bing Product Ads: Why, What, and How?
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Why has Bing started offering Product Ads? As we have discussed throughout the month of February, Product Listing Ads(PLAs) are search ads that include richer product information such as image, price and description. They deliver key information about a product… Read More >>
Google’s Page Layout Algorithm Update: Round Three
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Well, we knew the day would come eventually. Google has just announced the first noticeable algorithm update of 2014. If it seems like the SEO community is not throwing confetti to celebrate, here’s why: This particular update is targeted towards… Read More >>
Merchant Promotions:Take Your PLAs to The Next Level
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Since their launch in July 2012, Product Listing Ads (PLAs) have become a great way to capture more attention for your products. With Google renewing its emphasis on monetizing search, it should come as no surprise that PLAs now appear… Read More >>
Social Signals: Capitalizing on Google’s Features
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When it comes to Internet marketing, Social Media marketing is all the buzz. While having a strong social media presence is important for any digital marketing campaign, there are also technical benefits that exist to help Google put together a… Read More >>
Semantic Search Webinar Q&A: Find Out the Answers
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First off, we just want to thank everyone for attending the webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions. NetElixir University is all… Read More >>
Structured Data: The Next Step in Semantic Search
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In our first post on semantic search, we spoke about Google making the shift from “keyword driven search” to a more intuitive “intent driven search” based around content and what users are looking for. Today, we’d like to take a… Read More >>
The Return of the Data
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Last Year, Google Analytics shocked the digital marketing world by removing keyword information for organic traffic from their reporting. To understand the magnitude of this change, plug in a search for “Google Analytics Not Provided” and you’ll find thousands of… Read More >>
Semantic Search: The Present State and a Look to the Future
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In the old days, being successful at SEO was based around writing relevant content and then “building links” to that content. The path to success was pretty straightforward, but it was geared mostly towards “keyword” based searches. Well it’s no… Read More >>