First off, we just want to thank everyone for attending the webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions. NetElixir University is all… Read More >>
Blogs
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Structured Data: The Next Step in Semantic Search
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In our first post on semantic search, we spoke about Google making the shift from “keyword driven search” to a more intuitive “intent driven search” based around content and what users are looking for. Today, we’d like to take a… Read More >>
The Return of the Data
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Last Year, Google Analytics shocked the digital marketing world by removing keyword information for organic traffic from their reporting. To understand the magnitude of this change, plug in a search for “Google Analytics Not Provided” and you’ll find thousands of… Read More >>
Semantic Search: The Present State and a Look to the Future
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In the old days, being successful at SEO was based around writing relevant content and then “building links” to that content. The path to success was pretty straightforward, but it was geared mostly towards “keyword” based searches. Well it’s no… Read More >>
Holiday PPC: How Tailoring Bids Can Maximize ROI
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Planning for the holiday season is always a tough proposition. Besides vacations and more gift shopping than any one person can handle, businesses everywhere also need to plan way in advance in order to optimize their ROI. We believe this… Read More >>
Check out LXRSEO: The SEO Tool for Small Businesses
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Are you a small business owner looking to get more visits to your website and improve your SEO?
18% of all Searches Originated from Smartphones on Black Friday
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We’ve aggregated the data from this year, and have found that 18.3% of all searches happened from smartphones on Black Friday. 65.2% of all mobile sales happened between 6pm-midnight. Our findings are based on search marketing led hourly sales data… Read More >>
Holiday Special – PLA Tactics
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{HOLIDAY SPECIAL} Finally, the holiday season has arrived for all online marketers to roll up their sleeves and put their promises into action. Well, guys, beware…this time, the season is going to be a very tricky affair. With the shortest runway… Read More >>
How to Build Year-Round Customer Loyalty this Holiday Shopping Season
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Another holiday shopping season is underway and digital marketers are working to meet year-end revenue and profit goals, but this period also delivers opportunities and threats to long-term success. All but hyper-seasonal merchants should consider the closing months of the… Read More >>
Google’s Holiday Retail Advice: Value the Opportunity to Remarket to Consumers
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With the shortest runway from Black Friday to Christmas since 2002, consumers will have fewer days to shop for the holidays, which means that retailers will have fewer days to maximize their holiday sales. Google Head of Industry, Retail, Brett… Read More >>