Recently, we’ve seen some exciting new innovations coming our way from Google. With the roll out of offline conversion tracking, Google has taken yet another step towards creating an all-encompassing advertising ecosystem. This feature works on the simple principle of… Read More >>
Blogs
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Report from Shop.org Annual Summit
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Few retailers have a robust plan ready for the “shortest runway to Christmas since 2002”. I have had hour long meetings with 9 retail firms in the last 20 hours at Shop.org (Chicago). One thing that strikes me as surprising… Read More >>
SEO: Site Speed – It Does Matter – Part 2
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As an addition to yesterday’s post on SEO Site Speed, we have a few quick updates based on Google’s new Hummingbird update: The Hummingbird update actually happened 1 month ago; Google just announced it yesterday (September 26th) If you haven’t… Read More >>
SEO: Site Speed – It Does Matter
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Part 1 – Test Website Load Time Google has been using site speed as a ranking factor in its algorithm for some time now. Luckily, there are some quick, simple things you can do to decrease your page load time… Read More >>
The X= Experience: NetElixir Annual Retail Digital Marketing Seminar.
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35 Executive attendees. 275 minutes of insightful presentations by some of the brightest minds in Retail + Digital Marketing industry. Grounds for Sculpture, a venue that has often been rated as New Jersey’s best kept secret (270 sculptures spread across… Read More >>
NetElixir University 1st Anniversary Special: Retail Digital Marketing Seminar for the C-level
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We started NetElixir University on September 12, 2012. The purpose was to “democratize the digital marketing industry”. The goal – to train 10,000 businesses in the best practices of digital marketing. Our first event was the Search Marketing Workshop for… Read More >>
A Coffee Chat on PLA – Product Listing Ads Optimization
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Yesterday at NetElixir, experience and curiosity were the toppings for the fresh hot evening coffee for four enthusiastic search marketers. It all started during a casual coffee chat with Anser, NetElixir’s senior search marketer, who commented that Product Listing Ads… Read More >>
Black Friday sales will start early this year… how early?
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NetElixir research data indicates a 3 day shift in Black Friday sales (as well as related search queries) in 2012 (over same time in 2011). Retailers now start their Black Friday promotions even before Thanksgiving Day in an effort to… Read More >>
Online Sales Spike Prior to Labor Day: Facts
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The week leading to Labor Day this year saw a significant spike in online sales for our retail clients. Y/Y sales grew (average) by 73% during this week. The spike was experienced by retailers across 7 retail categories from consumer… Read More >>
Holiday Search Marketing Calendar: Why You Need One
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2013 Holidays are unique because of 2 reasons – There are 6 less shopping days between Thanksgiving and Christmas (the shortest runway since 2002). Online sales trends this year have been unpredictable, both in their “highs and lows”, often making… Read More >>