NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
At LXRMarketplace.com, we offer several free online tools to help you enhance your current online marketing efforts and fill any holes that are preventing you from reaching your full potential. Whether it’s a SEO- or SEM-related problem, proper diagnosis will help… Read More >>
The recession had a profound impact on buyer behavior. Shoppers started doing more research, more bargain hunting and the consumer decision making process got a little longer (per our research, 12% longer.. http://www.nytimes.com/2011/04/04/technology/04drill.html). We decided to conduct an experiment on our… Read More >>
2012 Holiday Sales are off to a strong start with Black Friday Online Sales registering a Y/Y increase of 31%. Our findings are based on Black Friday sales data aggregated for 38 large US online retailers (in 7 retail categories… Read More >>
Every year, for the last 7 years now, I have been fortunate enough to witness something amazing on this day, the Black Friday. Something that makes every Black Friday very special. Words are inadequate to define this wonderful “thing”. Let… Read More >>
SEM Marketers often struggle to measure the effectiveness of short term promotions. The challenges they face are: a) inability to accurately link sales promotion to the sales conversions b) frequency of promo changes often makes quick data analysis and insight… Read More >>
Most retail search marketers work with finite/limited search marketing budgets. They try to maximize the revenue they are able generate for this budget. The performance metric often used is “Revenue/Cost” (or, R/C). Revenue is a factor of number of sales… Read More >>
We ask this question all the time at NetElixir. A simple metric that we use for answering this question is “Revenue Per Paid Search Click (R/C)”. We calculate R/C for the various customer geographies – create a baseline per geo… Read More >>
Google is finally getting around to implementing some policies regarding what you can and can’t do with Sitelinks. Let’s take a look at what’s changing, when it’s changing, and how it is going to affect your paid search account! Google will… Read More >>
As the SEO Manager for NetElixir, I had the pleasure of speaking about SEO tips and best practices at the 1st Search & Analytics Workshop this past Wednesday. SEO has gone ‘mainstream’ and what I mean by that, is if… Read More >>
Today, NetElixir conducted our very 1st Search & Analytics Workshop at our office in Princeton, NJ and based on feedback from the attendees, I’m very pleased to say that it was a great success! As the workshop coordinator, seeing the process… Read More >>