Udayan Bose, CEO of NetElixir was featured in “The Hindu”, a popular Indian newspaper, discussing sustainable solutions for mobile advertisements as the mobile search advertising market steadily outgrows its desktop equivalent. “Search engine marketing requires mathematical models as also predictive… Read More >>
Blogs
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LXR Marketplace Launches SEO Webpage Analysis Android App!
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We’re very excited to announce that LXR Marketplace has launched the SEO Webpage Analysis Android App! SEO plays an imperative role in determining your website’s ranking in organic search results. Now, by simply entering your URL, the SEO Webpage Analysis… Read More >>
Useful + Free = Powerful
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(March 27, 2013) 12,000 businesses from 27 countries have experienced the power of LXRMarketplace tools. They have used one or more of these tools to make their sites “more find-able”. For Free! We launched LXRMarketplace.com in November 2011. The purpose… Read More >>
NetElixir CEO Udayan Bose featured on ClickZ.asia!
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Udayan Bose, CEO of NetElixir is featured on ClickZ.asia discussing SEM in India and his insights on how retailers in the area can succeed. “NetElixir, a search marketing agency from Hyderabad targeting e-commerce firms in North America and Europe has… Read More >>
New Webinar! 7 Mobile SEM Best Practices & Research Insights
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Mobile search marketing is undoubtedly the future of advertising. With mobile purchases making up over 15% of total online purchases this past holiday season, there’s no reason why you shouldn’t be looking into how you can make mobile search a… Read More >>
Why “Value per visit” is the most important SEM metric for ecommerce firms
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If there was one key metric that we would recommend every search marketer to adopt, it would be “value per visit”. Value being calculated as (Revenue – Cost), visit being calculated as visits to the website driven by search engines… Read More >>
Google Introduces Enhanced Adwords Campaigns: Targeting Digital Omnivores through Multi-Device Campaigns
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Google’s Enhanced adwords campaigns offer marketers the ability to manage campaigns for multi-device world. With features like ad customization, targeted bidding and an ability to track various conversion types (across devices), Google adwords makes it both simple, integrated and efficient… Read More >>
3 Free Tools to Boost your SEM Results!
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At LXRMarketplace.com, we offer several free online tools to help you enhance your current online marketing efforts and fill any holes that are preventing you from reaching your full potential. Whether it’s a SEO- or SEM-related problem, proper diagnosis will help… Read More >>
The Latency Effect
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The recession had a profound impact on buyer behavior. Shoppers started doing more research, more bargain hunting and the consumer decision making process got a little longer (per our research, 12% longer.. http://www.nytimes.com/2011/04/04/technology/04drill.html). We decided to conduct an experiment on our… Read More >>
Black Friday Online Sales driven by Search Advertising registers 31% YoY increase
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2012 Holiday Sales are off to a strong start with Black Friday Online Sales registering a Y/Y increase of 31%. Our findings are based on Black Friday sales data aggregated for 38 large US online retailers (in 7 retail categories… Read More >>