With many Pay Per Click (PPC) campaigns one of the most frequently asked questions is, “Should we be promoting all of our products through paid search?” The answer is no! First, companies must take a deeper look into the relationship… Read More >>
Blogs
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100 conference sessions, 175 expert speakers, 250,000 square-foot exhibit hall, 575 exhibits, and 8,500 attendees – the world’s largest display of e-commerce technology from a newbie’s perspective.
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Internet Retailer was a huge success for NetElixir this year! We traveled to Chicago with a mission to convey the power of sharing knowledge with one another… and we succeeded. I underestimated the muscle of using knowledge as our differentiator…. Read More >>
SEM Mistake #3: Lack of Clearly Defined KPI’s To Measure Progress of the SEM Program.
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In order to determine how well your company is doing, or if you are on the right track to achieving your goals, you must have something to measure your progress. Without this, it is impossible to determine if the path… Read More >>
SEM Mistake #2: Strategy Does Not Exist or Does Not Connect The SEM Goals With Execution Plan
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So what do we mean by this? It’s fairly straight-forward really; essentially Mistake #2 occurs when a campaign lacks a coherent SEM strategy that connects goals with the execution plan. Why does this happen? First, the blame falls on the… Read More >>
SEM Mistake #1- SEM Goals Differ Within The Organization.
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As any online marketer knows, the ecommerce world is a fast paced and dynamic environment. It’s easy to fall behind or miss opportunities if your organization is not working as a well-oiled machine. I mean all parts; from upper management,… Read More >>
LXR Retail: Manage Your Entire SEM Portfolio—And Effectively Manage Your Time, Too.
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If you haven’t at least heard of LXR Retail, then you and your SEM portfolio are certainly in for a surprise. NetElixir’s integrated search engine marketing management and optimization technology, that allows users easily to stay on top of their… Read More >>
New Online Marketing Tool for the New Year!
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In honor of the New Year and our resolution to make online marketing campaigns more successful than ever, we wanted to give retailers a gift to help jumpstart 2012. We are giving free access to our online marketing web applications… Read More >>
Major Shift in Online Holiday Sales Over Black Friday Weekend
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Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online… Read More >>
Holiday Retail CPC Index
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LXRMarketplace’s Holiday Retail CPC Index – a daily tracker from Nov. 25-Dec. 25 of this year’s Google & Bing average CPC’s compared to 2010 for 11 different retail categories! Use LXRMarketplace’s Holiday Retail CPC Index daily to see how much… Read More >>
How Much Money is Your Company Making? The ROI Calculator Can Tell You
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Calculating how much revenue an online marketing campaign is making can be difficult and extremely time consuming. At NetElixir, we understand how you may not have all the time in the world to make these calculations, but we also recognize… Read More >>