You know the old saying, “Two heads are better than one?” Now we’re dealing with “Millions of heads are better than one.” Crowdsourcing is a compound of the words “crowd” and “outsourcing” and is defined by Wikipedia as the act… Read More >>
Blogs
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Character Study: Brand Mascots in Social Media
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Geoffrey the Giraffe. The Green Giant. The Nestle Bunny. The Energizer Bunny. Wendy. The Rice Krispie Elves. Chester the Cheetah. The Travelocity Gnome. The Pillsbury Doughboy. And my creepy friend, The Burger King. Brand mascots endear us to a product. … Read More >>
Propel Your Holiday Online Sales Through Practical Advertising Strategies
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A few weeks back, we shared with you tips on planning your social media program around the holiday season. So what about traditional paid search advertising? The holiday season is all about making the most of opportunities and at the… Read More >>
Five Minutes With…Jordan Lane of EmailMoxie.com
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It can be a daunting task to dive into email marketing for the first time. To help guide marketers through the nuances, I spoke to Jordan Lane, email marketing expert and author of the blog EmailMoxie.com. NetElixir: Please tell me… Read More >>
How Philadelphia Cream Cheese is Using Social Media
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Imagine you’re a brand with a rich history. Your followers are loyal but sales have been less than favorable over recent years. You need to revitalize your brand and give people new reasons to consider why they loved it in… Read More >>
Top 5 Brand-Driven Viral Videos on YouTube
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We live in a world of bite sized communication. Our attention spans are short and if you don’t grab our attention in the first minute, we’ve most likely checked out and are on to the next thing. Brands seem to… Read More >>
NetElixir at Internet Retailer Conference and Exhibition 2010
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After an exciting time at IRCE 2010, we are back at the office. It was the largest Internet Retailer conference to date, with several thousand attendees and hundreds of exhibitors! We spent most of the time at our booth speaking… Read More >>
You-Haul: How Teenagers Are Leading Product Reviews Through YouTube
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Peer reviews dictate how we shop, teenagers in particular. They seek approval from their friends who often hold more influence over fashion choices than a carefully planned out advertisement. Today’s reviews are not in the pages of magazines but broadcast… Read More >>
Go Green: Brands Support Image through Social Media
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The green movement has become somewhat of a marketing trend these days. “Eco”, “organic”, “sustainable”, “all natural”, and of course “green” are all the advertising buzzwords. Consumers now take into consideration how safe a product is. Lip balms and face… Read More >>
Tips For Retailers to Win the Social Marketing Battle This Holiday Season
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Think it’s too early to plan for the holiday season already? Think again. Holiday shopping season kicks off November 1st and tapers off just before Christmas on December 23rd. If you want to make the most of your online sales,… Read More >>