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Ada Wong, NetElixir’s Client Relationship Manager, had the chance to catch up with a few social media practitioners and leaders at the SocialMediaPlus Web 2.0 Business Summit earlier this week in Philadelphia. Courtney Suthoff, Managing Supervisor at Fleishman Hillard, Inc., supports General Motors and… Read More >>
In a recent study by IDC, sales of smartphones grew about 57% in the first quarter of this year. These smartphones account for 18.8% of all mobile phones shipped during 1Q10. Retailers seem to be taking advantage of this “consumer… Read More >>
Among the current hot topics in the world of social media are the recent changes made to Facebook’s privacy policies. Many, myself included, are not too comfortable with the way Facebook has shared user information. They call it “instant personalization”. … Read More >>
When advertising online, companies should always be looking for ways to increase conversions. A couple of the many ways etailers can do this is by building trust, demonstrating consistency of message, and guiding visitors along a logical conversion path. In… Read More >>
Social networking websites, especially Twitter, have been the new buzz everyone is talking about in multiple business sectors. In search engine marketing, you can actually use the tool to extract keywords from tweets and integrate them into campaigns. By doing… Read More >>
With millions of people searching online everyday, advertisers need to find unique ways to stand out from their competitors. At the same time, consistency, honesty, and giving searcher what they expect can all help contribute to increasing conversions. By combining… Read More >>
Although creating a targeted keyword list is important all times of the year, it is even more important during the holiday shopping season in November and December. By making this list, retailers will be able to extend their audience reach… Read More >>
As we mentioned in our first fresh idea tip, the phrase “what you can’t measure, you can’t control” is very important to remember when creating an SEM campaign during the holidays. SEM driven customer acquisition performance can be measured in… Read More >>
It is widely known that consumers shop differently during the holiday season than they do during the rest of the year. First, they visit online retail sites more often and for a longer period of time, they purchase more in… Read More >>
The first step in beginning any search engine management campaign is to map out your financial plan. One of the best ways to accomplish this is by creating a chart noting your specific goals or objectives and how much money… Read More >>