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Blogs
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5 Minutes With…Steve Rockman
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I had the pleasure of hearing Steve Rockman serve on a panel a few weeks ago at a Mobile Monday Mid-Atlantic event in Philadelphia. He was so dynamic that I knew we had to speak…and speak we did! Steve, SVP… Read More >>
Catching up with Rohit Bhargava, Author of Personality Not Included
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NetElixir’s Ada Wong caught up with Rohit Bhargava, SVP at Ogilvy and keynote speaker at the Social Media Plus Summit event. Rohit is a founding member of the 360 Digital Influence Group at Ogilvy, author of the best selling book Personality Not… Read More >>
Relationship Building & Social Media: Courtney Suthoff
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Ada Wong, NetElixir’s Client Relationship Manager, had the chance to catch up with a few social media practitioners and leaders at the SocialMediaPlus Web 2.0 Business Summit earlier this week in Philadelphia. Courtney Suthoff, Managing Supervisor at Fleishman Hillard, Inc., supports General Motors and… Read More >>
You Can Take It With You: The Ease of Mobile Coupons
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In a recent study by IDC, sales of smartphones grew about 57% in the first quarter of this year. These smartphones account for 18.8% of all mobile phones shipped during 1Q10. Retailers seem to be taking advantage of this “consumer… Read More >>
The Times They Are A Changin’
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Among the current hot topics in the world of social media are the recent changes made to Facebook’s privacy policies. Many, myself included, are not too comfortable with the way Facebook has shared user information. They call it “instant personalization”. … Read More >>
Fresh Idea Tip #9: Make Transactional Landing Pages Relevant
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When advertising online, companies should always be looking for ways to increase conversions. A couple of the many ways etailers can do this is by building trust, demonstrating consistency of message, and guiding visitors along a logical conversion path. In… Read More >>
Fresh Idea Tip #8: Use Twitter to Create Immediate Campaigns
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Social networking websites, especially Twitter, have been the new buzz everyone is talking about in multiple business sectors. In search engine marketing, you can actually use the tool to extract keywords from tweets and integrate them into campaigns. By doing… Read More >>
Fresh Idea Tip #7: Differentiate through Targeted Ad Copy
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With millions of people searching online everyday, advertisers need to find unique ways to stand out from their competitors. At the same time, consistency, honesty, and giving searcher what they expect can all help contribute to increasing conversions. By combining… Read More >>
Fresh Idea Tip #6: Creating your Targeted Holiday Keyword List
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Although creating a targeted keyword list is important all times of the year, it is even more important during the holiday shopping season in November and December. By making this list, retailers will be able to extend their audience reach… Read More >>