Social networking websites, especially Twitter, have been the new buzz everyone is talking about in multiple business sectors. In search engine marketing, you can actually use the tool to extract keywords from tweets and integrate them into campaigns. By doing… Read More >>
Blogs
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Fresh Idea Tip #7: Differentiate through Targeted Ad Copy
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With millions of people searching online everyday, advertisers need to find unique ways to stand out from their competitors. At the same time, consistency, honesty, and giving searcher what they expect can all help contribute to increasing conversions. By combining… Read More >>
Fresh Idea Tip #6: Creating your Targeted Holiday Keyword List
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Although creating a targeted keyword list is important all times of the year, it is even more important during the holiday shopping season in November and December. By making this list, retailers will be able to extend their audience reach… Read More >>
Fresh Tip #5: 5 KPI’s Every Search Advertiser Needs
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As we mentioned in our first fresh idea tip, the phrase “what you can’t measure, you can’t control” is very important to remember when creating an SEM campaign during the holidays. SEM driven customer acquisition performance can be measured in… Read More >>
Tip Two for your Holiday SEM Campaign: How to Strategize your Keyword Bidding
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It is widely known that consumers shop differently during the holiday season than they do during the rest of the year. First, they visit online retail sites more often and for a longer period of time, they purchase more in… Read More >>
Fresh Idea Tip 1: Build your Objectives-Investment Scorecard
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The first step in beginning any search engine management campaign is to map out your financial plan. One of the best ways to accomplish this is by creating a chart noting your specific goals or objectives and how much money… Read More >>
Using Search Engine Marketing to Boost Holiday Sales
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Since the upcoming holiday season will be a challenge for online retailers, it is vital they develop tactics to create effective marketing campaigns. In our previous article, we discussed how consumers will be using the internet to shop around to… Read More >>
‘Tis the Season for Online Retailers to Gear up for the 2009 Holidays
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Worrying about what beach to go to on the weekend or where the annual company picnic in the park will be are common thoughts on people’s mind during the summer months, but thinking about shopping for the holidays is not… Read More >>
Welcome!
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Hello from NetElixir and welcome to our blog! We’ll be sharing all sorts of SEM tips and explaining how you can increase the efficiency of your campaigns this upcoming holiday season. Check back here for regular articles and feel free… Read More >>