Is your business prepared for the chaos of Cyber 5? If you’re still working on your marketing strategy for the 2024 holiday season, don’t panic. NetElixir’s Holiday E-Commerce Forecast Calendar has all the key shopping days you need to know. Plus, it measures shopping intensity—low, medium, or high through the end of December. Use our insights to fine-tune your budget and promotions for maximum impact this holiday season.
How should my business prepare for the holiday sales surge?
Focus on your promotional strategy. Create a detailed content calendar ahead of the holiday season, including key dates, visuals, and ad copy. Plan messaging across all channels and leave room for A/B testing to optimize performance.
Implement the “Daily Drop”. Google’s Think Retail event earlier this year highlighted the “Daily Drop” promotion as an effective strategy for businesses. So far, we’ve seen that retailers who offered steep discounts on certain products each day and developed relevant Performance Max campaigns saw a 300% increase in their orders and revenue. Pursuing a similar strategy could have a significant impact on your business.
Update your shipping and return policies. In this cost-conscious time, customers will be more concerned than ever about adding shipping or return fees in this cost-conscious time. Make sure your policies are clear and easily accessible on your site.
Clarify your delivery deadlines – and make sure you can meet them. Late shoppers may be willing to pay a rush fee for guaranteed holiday delivery, but they’ll be frustrated if their gifts arrive late.
How can I get my website ready for the holidays?
Refresh your content. An effective holiday SEO strategy—especially one optimized for Search Generative Experience (SGE)—will make it easier for potential customers to discover your business.
Personalize the customer journey for a seamless shopping experience. Improving user experience helps convert browsers into buyers across every brand touchpoint. AI personalization tools enable your business to showcase the products and services most likely to resonate with potential customers where they are in the funnel.
Leverage data and analytics. With the shift to Google Analytics 4, eCommerce retailers have gained more precise insights into customer behavior. Our AI-powered platform, LXRInsights, combines expert marketing knowledge with AI to deliver strategies that are both personalized and responsive. This holiday season, businesses can leverage LXRInsights to forecast demand with predictive analytics and optimize Performance Max campaigns. They can also tailor promotions for high-value customers and actively engage repeat buyers going into the new year.
Prepare for the Holidays with NetElixir
Our team of experts is here to help your business get ready for the holiday season. Contact us today to learn more about how NetElixir can help you achieve your most profitable holiday season yet.
