TRANSFORMING
Snoozerpet: SUCCESS
Untangling the Market
to Crown snoozerpet Reign
OVERVIEW
Snoozer Pet Products, a leader in high-quality pet beds and accessories, faced challenges with stagnant conversion rates and engagement. As customer expectations evolved, their website’s navigation, content clarity, trust signals, and accessibility failed to meet modern e-commerce standards.
Through comprehensive UX and performance audits, we identified areas for improvement and provided a strategic roadmap to enhance the shopping experience, increase conversion rates (CVR), and drive incremental revenue growth.
Key Outcomes
7.1%
AOV Growth
- Increased conversion rates – Streamlined navigation and trust-building elements improved purchases.
- Higher average order value (AOV) – Clearer product hierarchy encouraged larger orders.
- Improved engagement – A visually optimized, intuitive site kept shoppers on-site longer.
- Performance boost – Faster load times and improved accessibility expanded the audience reach.
CHALLENGE
- Cluttered navigation – An overloaded mega menu and excessive header links made product discovery difficult.
- Content overload – The homepage displayed too many products without clear organization, creating confusion.
- Lack of trust signals – Customer reviews, trust badges, and security certifications were underutilized.
- Inconsistent visual design – Disjointed colors, typography, and layout weakened clarity and engagement.
- Accessibility gaps – Low text contrast and missing alt text limited usability for visually impaired customers.
These challenges resulted in drop-offs, low engagement, and flatlining sales, making it harder to convert visitors into customers.
Solution: UX & Performance Optimization
User Experience (UX) Audit
We assessed the website’s intuitiveness, clarity, and ability to convert visitors into customers by focusing on:
- Navigation & Findability – Streamlined the mega menu and category structure for easier browsing.
- Content Organization – Restructured product pages with clearer CTAs and guided filtering.
- Trust & Credibility – Integrated customer reviews, SSL certifications, and trust badges at key decision points.
Visual Design – Standardized colors, typography, and layout to improve consistency.
Performance Audit
We diagnosed technical barriers impacting speed, usability, and accessibility:
- Page Load Times – Identified delays affecting retention and SEO rankings.
- Core Web Vitals – Assessed LCP, FID, and CLS for a frictionless experience.
- Accessibility Compliance – Ensured alignment with WCAG standards for inclusive usability.
The New Shopping Experience
Navigation & Product Discovery
- Simplified menu structure – Reduced header links and optimized category hierarchy.
- Smart filtering – Introduced size-based filters and guided product selection for easier decision-making.
Building Trust & Confidence
- Customer reviews and ratings – Integrated prominently on product pages and checkout.
- SSL certifications and badges – Positioned for visibility to reinforce security.
Visual & Accessibility Enhancements
- Consistent design language – Improved layout clarity with structured spacing and typography.
- Alt text and contrast fixes – Enhanced readability and compliance for visually impaired users.
Key Outcomes
Implementation Roadmap
Phase 1: Navigation & Content Optimization
- Streamline the mega menu and homepage structure for intuitive product discovery.
- Introduce guided shopping and category filters to simplify decision-making.
Phase 2: Trust & Conversion Optimization
- Display customer reviews and trust badges at key conversion points.
- Highlight SSL certifications and security markers for credibility.
Phase 3: Visual & Accessibility Enhancements
- Standardize design elements for a cohesive user experience.
- Optimize contrast, readability, and alt text for improved accessibility.
Final Takeaway
By optimizing navigation, content clarity, trust signals, and accessibility, Snoozer Pet Products is positioned to:
- Increase conversion rates and AOV through a frictionless shopping experience.
- Strengthen brand credibility by integrating trust-building elements.
- Improve site performance and accessibility for a broader audience.
- Establish a scalable foundation for continued e-commerce growth.
Learn more about how better navigation can drive incremental revenue in our in-depth analysis: Driving Incremental Revenue Through Better Navigation.
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