TRANSFORMING
amika: SUCCESS
Untangling the Market
to Crown amika's Reign
OVERVIEW
In the ever-evolving beauty industry, standing out requires a blend of innovation, strategic insight, and the agility to adapt and scale rapidly. Our partnership with Amika exemplifies how targeted, data-driven strategies on Amazon, coupled with aggressive market share expansion, can redefine success and establish market leadership.
Key Outcomes
243%
Revenue
Growth
Amplified growth on Amazon
In the ever-evolving beauty industry, standing out requires a blend of innovation, strategic insight, and the agility to adapt and scale rapidly. Our partnership with Amika exemplifies how targeted, data-driven strategies on Amazon, coupled with aggressive market share expansion, can redefine success and establish market leadership.
ROBBI WEBB, VP OF ECOMMERCE, amika
CHALLENGE
Elevate the market share of amika’s hero product from a modest 8% to a commanding leadership position in a competitive beauty category.
STRATEGY HIGHLIGHTS
Data-Driven Research:
Elevate the market share of amika’s hero product from a modest 8% to a commanding leadership position in a competitive beauty category.
Keyword Optimization:
By transitioning from broad insights to tactical execution, we fine-tuned our strategy using high-performing keywords to maximize conversion potential.
Campaign Expansion & Optimization:
With a dual focus on product lines and subcategories, we ensured amika’s offerings were highly visible and compelling, all while leveraging aggressive CPC management to maintain profitability.
Innovative Advertising Mix:
By leveraging a blend of non-branded and category-specific ads alongside aggressive competitor keyword targeting, we crafted and executed a holistic strategy to attract new customers and boost market share.
Competitor Conquesting:
We strategically targeted competitors’ top-performing keywords, not only challenging their market space but also setting a new benchmark for category leadership.
Key Outcomes
250%
INCREASE IN MARKET SHARE
Conclusion
Through strategic innovation, meticulous execution, and a relentless focus on data-driven insights, amika not only achieved remarkable growth on Amazon but also expanded its market share significantly. This case study underscores the power of NetElixir’s approach to help brands thrive in hyper-competitive environments.
Want to stand out on Amazon?
Discover how our amazon marketplace solutions can help you scale efficiently.
Contact us to discuss Speak with our marketplace experts today
