Strategy Lights the Way

About

A world-class showroom experience. A streamlined design selection process. Circa Lighting delivers these and more, using innovation and lighting products to transform a space. As a leading retailer of decorative lighting fixtures, Circa Lighting competes with brands that use a wide variety of business models to capture market share and brand awareness.

Challenge

Between the limited relevant keywords and relevant search queries in the category, Circa Lighting finds itself in a crowded space. They could own position one in paid search with a gluttonous ad spend, but that would sacrifice efficiency and margins. The lighting retailer partnered with NetEIixir to deliver revenue—a generating solutions through intelligent bid management and campaign deployment.

Solution

NetElixir employed adaptive account management strategies tailored to Circa Lighting’s business needs. Once opportunities were identified, the fanatically analytical agency deployed a tiered campaign approach. This strategy broke high-volume campaigns down into smaller ones at regular intervals. The result? NetEIixir unlocked the potential for Circa’s best-selling products and filtered out traffic with negative keywords to hit efficiency goals.