About
World Kitchen, LLC is a global company focused on bakeware, dinnerware, serveware, and household tools. They distribute products from Chicago Cutlery, Pyrex, Corelle, Corningware, Snapware, and more. From a first time renter in search of cheap cutlery to a seasoned chef updating his/her knife set, they aimed to be the ultimate source for foodies.
Challenge
As they continued expanding, it became clear additional resources were needed to successfully grow their brands. A comprehensive SEO strategy needed to focus on their products while creating a differentiator for their audiences. They needed to position their main domain as the brand, while maintaining the varied products in the marketplace website separately.
Solution
To promote user experience across World Kitchen’s unique domains, NetElixir distinguished audiences and keywords (brand and generic) for each domain, including Corelle.com, to optimize their site and strengthen their authority. Content was updated and refined to reflect the domain’s brand. NetElixir repaired the site map and created a custom 410 page to resolve 80,000+ crawl errors.
