Paid Search

Who Killed the Cookie? A History of Third-Party Cookie Deprecation

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June 22, 2022 By: NetElixir

We’ve been talking for some time at NetElixir about the fact that third-party cookies are… Read More >>

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May 16, 2022 By: Phani Santhosh

Image Credit: PixieMe – stock.adobe.com Performance Max is the latest solution within Google Ads offerings…. Read More >>

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April 29, 2022 By: Phani Santhosh

Image Credits: PixieMe – stock.adobe.com What Is Google’s Performance Max? Performance Max is the latest… Read More >>

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November 10, 2021 By: Manish Mohan, Director of Paid Media

The holiday shopping season has already begun and shoppers are searching, clicking, and buying quickly… Read More >>

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July 27, 2021 By: Manish Mohan, Director of Paid Media

No one benefits from a siloed approach to digital marketing — not brands, not their… Read More >>

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February 5, 2021 By: Phani Santhosh

Just yesterday, Google announced an update to the matching behavior of phrase and broad match… Read More >>

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September 13, 2019 By: Phani Santhosh

The holiday season seems to approach more rapidly every year, especially in the world of… Read More >>

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September 5, 2019 By: Phani Santhosh

Google has introduced seasonality adjustments for Smart Bidding in Google Ads, allowing retailers to use… Read More >>

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May 31, 2019 By: Phani Santhosh

AI is transforming the face of search marketing across the board, and while Google may… Read More >>