If there’s one thing that Google Marketing Live made clear when it comes to Smart… Read More >>
Paid Search
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Google Marketing Live 2019: Audience Developments
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As I sat in the auditorium and listened to the Google Marketing Live keynote speakers… Read More >>
Google Marketing Live 2019: The New Google Shopping Experience Is Here
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The message at Google Marketing Live 2019 was clear: The era of anticipatory marketing is… Read More >>
Google Marketing Live 2019: New Ad Formats
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Google Marketing Live echoed a few familiar themes this year that included helpfulness, efficiency, machine… Read More >>
Modern Search: An Introduction to AI & Audience
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When it comes to search in today’s digital landscape, there’s been a major shift in… Read More >>
Solving for X: Bing Makes It Easier To Import Google
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This week’s article is for all my marketing friends. I’m about to make your life… Read More >>
Solving for X: Instagram Shoppable Stories Stickers
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We’ve all seen the cute animals, experienced the FOMO of exotic locations, and wondered if… Read More >>
Why Retailers Should Pay More Attention to the Top of the Marketing Funnel
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Last year, we predicted the battle for ad space would only grow more competitive. That’s… Read More >>
The Rise of Search Marketing Automation & Personalized Content
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A legion of hyper-intelligent machines grow exponentially more powerful, rendering humanity obsolete in its wake…. Read More >>
Should We Rethink the Way We Recruit in Retail?
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Brick and mortar holiday purchases still command a vast portion of total retail sales, but… Read More >>