In our most recent webinar, {Google AdWords Holiday Announcements}, we discussed some of the major… Read More >>
Paid Search
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Early Findings on Expanded Text Ads
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Google’s recently announced Expanded Text Ads (ETAs), which permit advertisers to expand the length of… Read More >>
Google Rolls Out Expanded Text Ads
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More Real Estate to Mobile Ads, thus higher CTR Perhaps the most important innovation to… Read More >>
How To Increase Conversions in Product Listing Ads
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Insights on Branded & Non Branded Product Listing Ads Product Listing Ads (PLAs) or Shopping… Read More >>
AdWords and Google Analytics Mobile Friendly Innovations
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On May 24th, Google announced a few supremely important innovations to their Ads and… Read More >>
Consumer Insights Enrich Search Marketing
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Search is seen as a crucial part of the consumer journey. Search helps users explore,… Read More >>
AdWords’ Big Update – Elimination of Right-Hand Side Ads
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The big speculation around AdWords is that Google is eliminating the right-hand side ads… Read More >>
The 2015 Mobile Holiday Preparedness Checklist
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Now that the holiday shopping season is rapidly approaching, as you continue to optimize your… Read More >>
Capture More Customers With Programmatic Remarketing
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The online market is highly competitive, so for online businesses, every sale counts. Every business… Read More >>
Customer Match Targeting: The Next Generation of Ads
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For over a decade, marketers have been dreaming about achieving the holy grail of customer… Read More >>