In the midst of Google’s big holiday push, they’ve recently announced a new metric called… Read More >>
Paid Search
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What Does Your Online Shopping Future Hold?
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While search marketers haven’t quite yet mastered the art of fortune telling, they have mastered… Read More >>
Retailification: Leveraging Google Shopping
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As online shopping is becoming increasingly omnichannel, retailers need to take special care to capture… Read More >>
New Google Shopping Assortment Report Tool
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Online retailers, rejoice! Google Shopping has once again implemented a new addition to its Google… Read More >>
Quick Tips On How To Set Up Structured Snippet Extensions
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Since the successful launch of dynamic structured snippets for AdWords search ads, search marketers have… Read More >>
PLA Update: Winning Shopping Micro Moments
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Did you know that last year 28% of in-store sales were influenced by mobile devices,… Read More >>
5 FAQs about Bing Ads’ UET (Universal Event Tracking)
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It seems Bing Ads is always trying to catch up to Google AdWords, and their… Read More >>
Bing Ads Announces Shopping Campaigns Beta
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When Google launched their Shopping Campaigns for PLAs, many of us could predict the next… Read More >>
Google Upgrades AdWords Editor to Support Labels
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For Pay-Per-Click advertising management, the best strategy to ensure your accounts are running optimally is… Read More >>
Yahoo and Bing Amend Their Search Partnership: What You Need to Know
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While we’ve survived the arrival of Mobilegeddon, there’s a new big change happening that will… Read More >>