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Consumer Trends & Research
Decode what makes your customers click to better guide your marketing investments and business decisions.
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10 Digital Marketing Trends Set to Redefine eCommerce in 2025
As the eCommerce landscape continues to evolve, we’re unveiling 10 key trends that are poised to transform digital marketing strategies and redefine the future of online retail.
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Amazon Category Analysis and Insights – Pet Supplies
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Our Annual Holiday Calendar!
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Zero Click SERPs: A New Era of SEO
Our team of SEO experts studied 1,000 keywords to evaluate how AI Overviews affect traffic and CTR, focusing on keyword intent and industry-specific changes.
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Amazon & TikTok Integration
TikTok has partnered with Amazon to enable direct shopping within the app, simplifying the journey from product discovery to purchase.
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Pmax vs Shopping
Maximizing Campaign Performance: Navigating Performance Max vs. Standard Shopping Campaigns
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Google Third Party Cookies Are Here to Stay
Udayan Bose, CEO of NetElixir, provides insight into the factors influencing Google’s decision. Based on NetElixir’s extensive experience working with over 200 clients, two primary factors seem to have driven Google’s reversal.
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AI Prompts ebook vol-1
10 weeks of giving Ai prompts to accelerate your marketing strategy Vol 1
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Amazon profitability dashboard
NetElixir’s Real-Time ASIN-Level Amazon Profitability Dashboard ingests your COGS data and all other costs of selling on Amazon and provides actionable insights to fine-tune your Amazon investments.
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LXRInsights Experimentation
LXRInsights revolutionizes user acquisition strategies with groundbreaking experimentation features for Performance Max campaigns, empowering marketers to optimize their strategies for optimal results.
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7 Trends to Navigate Digital Transformation in 2024
In a year filled with digital transformations, are you ready for the challenges ahead- AI evolution, cookie deprecation, and more? These trends from our CEO Udayan Bose highlight the new initiatives and innovations to navigate the evolving digital landscape in 2024.
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Retail Trend Predictions: What’s New for Holiday ’22
Take a look into the future with NetElixir. Find out what’s expected to trend this upcoming season in fashion, food, tech, gifting, and everything in between.
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PMax Best Practices One-Pager
Performance Max campaigns will be the default campaign this summer and holiday season. Ensure your campaigns are fully optimized with NetElixir's 5 best practices!
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A Guide To Understanding The Generations In The E-Commerce Space
How well do you know the wants, needs, habits, and values of the different generations? In our ebook, we review each generation's social media habits, advertising perspectives, spending preferences, and more. Learn how to market to everyone, from Generation Z to Baby Boomers and each generation in between!
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Key Takeaways from Google Marketing Live
Google has unveiled a series of exciting new advertising features and updates at the Google Marketing Live event. Download this checklist and learn how you can use these updates to optimize your growth strategies and marketing campaigns with NetElixir’s analysis!
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Preparing for a Cookieless World
With the loss of third-party cookies, the standard methods of collecting, distributing, and using customer data will change, as will the means of how effective marketing campaigns are personalized and created. By sticking to the tenets of data-driven insights, careful analysis, and continuous innovation, we can continue to provide customers with rewarding and engaging experiences that further brand goals while maintaining customer’s privacy. Thriving in the cookieless world relies on active communication between partners, tech experts, and digital marketers as we navigate the changing digital landscape together.
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FACES: Online Holiday Shopping Behavior of High-Value Customers
The pandemic accelerated digital transformation and brought many shoppers online for the first time in their lives. These new-to-online shoppers displayed unique online shopping behaviors and provided a brand-new market for e-commerce retailers that cannot be ignored or overlooked. In this exclusive report, you will increase your understanding of your high-value customers and help guide your marketing and business decisions.
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How to Choose the Right CMS Platform
With the rise in Content Management System (CMS) platform options, NetElixir has compiled this SEO “cheat sheet” to explore the advantages and disadvantages inherent in each platform and give you a better understanding of how each platform can support your business.
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X=Social Media: A Guide To Organic Social Media Best Practices
Learn 10 strategic, full-funnel best practices to social media to fine-tune your brand voice and use the right platform to drive your content to the right audience.
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Five Best Practices to Grow Your Brand on Amazon
NetElixir’s intimate understanding of the customer journey and how campaigns cooperate across platforms reveals revenue opportunities along with powerful product insights. The result is a treasure trove of comprehensive, actionable data that will drive sales on Amazon and beyond. Apply NetElixir’s top 5 best practices to grow your brand on Amazon.
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B2B Data-Drive Search Marketing Strategies 12 Point Checklist
Know these 12 points to check if you are aligning your content to reach your B2B search marketing goals.
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Holiday Ready Starter Kit for Retailers
NetElixir has helped our retail clients outperform industry benchmarks by 3x for the past 8 years. Learn how you can create effective paid search strategies and conquer the season with our exclusive, limited-time #NxHolidayReady consultations.
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FACES 2020: Humanize Every Click
Meet the high-value customers across 8 retail categories and understand their unique shopping behaviors with data pulled from the 2019 holiday shopping season.
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2020 HOLIDAY CALENDAR
Schedule your holiday marketing campaigns to capture the most market share this holiday season with NetElixir’s predictions of high and low spend days.
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2020 NEW YEAR’S RESOLUTIONS FOR DIGITAL
Make this a year to remember by following these digital marketing tips and hacks from our experts.
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MODERN SEARCH BEST PRACTICES
Maximize the overall impact of AI for your business with our Modern Search Best Practices. You’ll gain best practices and actionable insights based on our team’s strategic testing in Audience, Automation, Creative Excellence, and Measurement.
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SEARCH WITHOUT SCREENS
We dug into the mind of the consumer to understand why they use voice assistants, how behaviors are changing and what all this means for brands and retailers alike.
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THE FUTURE OF SEARCH
Our team of search analysts and marketing trendsetters share their predictions for the future of search marketing.
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PPC AD COPY CHAMPIONSHIPS
In this white paper you'll get the inside scoop on how different PPC ad copy affects CTR and conversion rates!
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CONSUMER INSIGHTS
Understanding your customers is critical to any marketing plan. Learn more about the customer journey for the retail buyer with our research-driven customer insights.
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