It’s no secret that AI is reshaping digital marketing, and it’s moving fast. By being nimble, your ecommerce business can take advantage of new opportunities afforded by an ever-evolving AI ecosystem and harness the insights AI provides.
Why is AI important for your ecommerce business?
Your ecommerce business can soar to new heights by embracing the ever-evolving AI ecosystem and harnessing its powerful insights. From spellcheck to generative AI to advanced social media analytics, AI is everywhere in digital marketing, and making the most of it can help your marketing team be more effective and efficient.
Artificial intelligence can process information at speeds we have difficulty imagining, and large language models and other algorithms are tools that can enrich your digital marketing strategy. AI will allow your business to pinpoint areas for automation, to recognize customer traffic, develop personalized content, and to realize when a change in strategy is needed. This technology can make that change immediately.
How can AI enhance social media marketing campaigns?
Artificial intelligence is at the heart of every social media platform. The algorithms that serve up content for our viewing pleasure, from video content to our friends’ vacation photos, have used every data point we’ve given them as users of their platform to tailor our experience to our tastes. AI can inform your strategy through social media analytics that help you update and refine your content and overall strategy to better reach your high-value customers. With the demise of third-party cookies, and the changes in customer privacy expectations, social media is an increasingly important aspect of digital marketing campaigns.
As you seek to create content that can be used across diverse social media platforms, AI can be used to develop different versions of existing text, tailored to the channels and audiences your business needs to target. AI also offers the opportunity to gather information and be more responsive to customers through chatbots. By using AI to offer thoughtful customer service, your business can ensure customer satisfaction while also identifying key issues and pain points for future analysis and remedy.
How can we use AI for SEO?
Search engines are built on algorithms designed to find your website and your marketplace listings, and marketers are constantly seeking ways to improve discoverability on search engine results pages. Marketers can use AI to advance SEO by streamlining keyword research and using AI as a partner for campaign brainstorming, and it can help produce metadata that can be used across your site and listing to improve your SERP positioning.
What impact can AI have for data analysis?
Data points are everywhere in ecommerce, and with users on their phones constantly, it’s possible to gather a wealth of information about a user’s journey from browser to customer. AI-powered data analysis can ensure that your marketing efforts build lasting connections with customers. AI can also identify trends, make predictions about future activity and sales, and even develop custom code or site features to improve your user’s experience and capture the information you need.
LXRInsights is NetElixir’s AI-powered digital marketing platform. As third-party cookies disappear, our first-party data approach ensures that you are collecting, analyzing, and utilizing customer data to better inform your growth strategy. Our platform uses your historical data to help identify high-value customers and craft a strategy that will keep them returning to your business again and again. From paid ads to social media, NetElixir and LXRInsights are here to help you reach the right audience for your ecommerce business.
Work with NetElixir
Whether you’re ready to get serious about harnessing your first-party data with LXRInsights, looking for inspiration for content creation, or developing a new social media strategy, NetElixir’s team of AI experts is ready to help you enhance your digital marketing strategy. We have nearly two decades of experience with digital marketing tools and advancements and we are constantly learning and evolving to make the most of every innovation in this space. We’ll help you find the AI tools that best suit your business so you can stay ahead of the curve in 2024 and beyond.
Additional resources
- OpenAI’s GPTBot: A Web Crawler with Powerful Potential
- Elevating Possibilities: A CEO’s View on Google’s Gemini AI Unveiling
- The Future of Digital Marketing
