Team

Anjala

People and Culture Associate and...Passionate Dancer

As a member of the People and Culture team, my goal is to ensure the NetElixir team feels welcomed, appreciated, and encouraged to drive the most positive work experience possible. My goal is to utilize my previous experience within Human Resources to the team while learning more about different HR functions. I am committed to cultivating a workplace culture that values diversity, promotes employee well-being, and aligns with the overarching goals of NetElixir. I am excited about the prospect of collaborating with the talented individuals at NetElixir and contributing to the continued success and growth of the organization.

Arijit

Sr. Client Operations Manager - Paid Media and...Sustainable living practitioner and proud husband and father

As a paid media operations manager, I am responsible for timely and accurate customer deliveries. With 10+ years of experience in managing brands and marketing communications, I ensure that my team maintains a high level of competence and operational excellence. I work extensively with SMEs and large enterprises based in the USA and UK/EU to help them revitalize their web presence and improve their website traffic. I am also experienced in reporting automation, Supermetrics, and PowerBI.

Brad

Vice President of Growth and...passionate Philadelphia Sports Fan and Golfer. Go BIRDS!

For over 20 years, I have been leading growth and development across multiple industries, including media, pharmaceuticals, real estate, higher education, and automotive. I have led teams in digital sales, marketing, and innovation, and I am dedicated to fostering collaboration and delivering thoughtful, client-focused insights. My work focuses on omni-channel engagement, customer experience, and data-driven strategies to drive success.

Chris C.

Digital Marketing Analyst and...Vintage Collectible Aficionado

As a Digital Marketing Associate at NetElixir, I am driven to uncover valuable business insights across multiple channels to help clients efficiently and effectively achieve their e-commerce goals. By leveraging cutting-edge technology alongside my experience in ad optimization and performance analysis, I am able to deliver data-driven strategies that drive exceptional results for clients. I am committed to delivering impactful, actionable insights and customized e-commerce solutions that align with business goals, propelling clients to success in the competitive digital landscape.

Cris H.

Business Development Manager and...Passionate Soccer Fan (and Player!)

As a Business Development Manager at NetElixir, my role revolves around driving growth and fostering strategic partnerships. Having previously worked with leading companies in the industry for the last decade, I possess a deep understanding of clients' needs and challenges in the digital landscape. My passion for technology, innovation and problem-solving drives me to stay at the forefront of industry trends, enabling me to effectively position NetElixir's AI-powered marketing solutions to optimize our clients’ digital marketing strategies.

Chris M.

Client Strategy Manager and...avid Sailor and Surfer

As NetElixir’s Client Strategy Manager, I have a unique ability to drive client success through identifying e-commerce opportunities across Paid Search, Paid Social, SEO, Web Development, and more. I am responsible for NetElixir’s LXRGuide platform and lead the product team in helping small- to mid-size businesses succeed online. Within the last four years at NetElixir, I have grown the LXRGuide vertical to become one of our most successful service lines.

Dana

Content Writer and Brand Storytelling Expert and...Avid Swiftie

My focus is authentically narrating a brand's story, allowing clients to effectively connect with their audience. By aligning the content with their unique tone and voice, I ensure a seamless representation of their brand while staying inline with SEO and paid media strategies and capitalizing on current market tends.

Disha

Digital Marketing Associate and...travel enthusiast

As a Digital Marketing Associate at NetElixir, I empower large businesses by leveraging our expert web development team to deliver impactful results. With a strong foundation in UX, I lead comprehensive audits that refine and optimize the digital shopping journey, enhancing the overall user experience. My background in graphic design, combined with a BFA from the Mason Gross School of the Arts at Rutgers University, equips me with a unique blend of creative and analytical skills, enabling me to transform web platforms into user-centric, high-performing digital environments.

Dominic

Digital Marketing Analyst and...Rock Climber and Sky Diver

As a Digital Marketing Analyst focused on client growth through SEO, I get to leverage my background in technical auditing, business ownership, and strategic planning to develop tailored opportunities and drive organic leads. I'm dedicated to establishing an environment where every client feels valued and has the necessary resources for achieving success.

Elena

Accounting Associate

Emily

Senior Project Manager and...avid reader and whale watcher

As NetElixir's Project Manager, I work across departments to drive client acquisition, engagement, and retention. I leverage nine years of experience in development, logistics, and team management to build strong client relationships through consistent, timely, and unique brand touchpoints. I am responsible for implementing our new Customer Experience Program for our many clients and partners, as well as supporting our CEO in various operational and developmental tasks. Reach out to me to learn how NetElixir can be your ultimate growth partner!

Emily G

Content Marketing Specialist and...avid Broadway Lover

As NetElixir's Content Marketing Specialist, I am responsible for curating content for our team's social media pages, website, and eblasts to clients. I graduated from The College of New Jersey in May 2023 with a Communication Studies degree. My experiences range in social media, content creation, promotion, and design. With my eagerness to learn and young and vivacious energy, I am so excited to join the NetElixir family and grow our company to be known to the masses!

Greg

Senior Director, Finance and Operations and...an outdoor adventurer who sometimes ends up at a Pearl Jam concert.

As Director of Finance and Operations, I lead NetElixir's accounting functions with an eye on operational strategy, growth, and valutation. As someone who navigates the world through spreadsheets, I aim to leverage my business acumen to deliver best-in-class experiences for everyone who touches NetElixir.

Jack

Digital Marketing Associate and...Aspiring DJ

As a Digital Marketing Associate at NetElixir, I am dedicated to empowering small businesses through our cutting-edge LXRGuide solution. With a focus on optimizing campaigns and enhancing cross-channel performance, I take pride in devising data-driven strategies that go beyond the realm of paid search, and I'm committed to making meaningful impacts on the businesses of my clients.

Jason

Senior Channel Partnership Manager and...Office Comedian and DJ

As NetElixir’s Channel Partnership Manager, I have a passion for driving client success through forging lasting and impactful partnerships. Backed by a decade and a half of experience in both development and leadership, I leverage robust sales strategies to drive new business, solve client pain points, and scale e-commerce Growth. Skilled in relentless prospecting and accurately reading prospective buyers, I never lose focus on follow-up and follow-through. Fostering mutual success for our partners and clients is my main goal, plus I love to have fun!

Josephine

Accounting Manager

I have been working as an accountant in various industries for over 20 years. For the past 12 years, I have been responsible for all aspects of accounting at NetElixir. With the addition of new team members, I now focus on client invoicing, accounts receivable, month-end close, and financial reporting.

Kenny

Senior Director, Strategic Partnerships and...a chips and queso fan and below average tambourine player

With over 20 years of sales and marketing experience delivering e-commerce outcomes, I am responsible for building synergies between NetElixir and other solution providers that serve the needs of online retailers.

Kevyn

Digital Marketing Strategist and...author and avid storytelling enthusiast

Over the past few years, I've garnered experience in upstream innovation, organic social media marketing, and paid search marketing. As an account lead, I help my clients leverage a variety of digital marketing initiatives to achieve their larger e-commerce goals. I oversee cross-channel performance, help my clients launch and optimize campaigns to achieve business objectives, and provide insights that inform the client’s overarching e-commerce strategy.

Manish

Senior Director of Digital Media Strategy and...Chicken Sandwich Addict

With over 13+ years experience, I am a passionate marketer and problem solver in helping e-commerce retailers develop customer acquisition & retention strategies to build a profitable revenue stream in the dynamic space of online retail. Having just completed my 10th year at NetElixir, I lead the performance marketing vertical including paid search, paid social, and Amazon marketplace solutions.

Michelle

Product Marketing Manager and...Spotify Playlist Curator

As someone who is future-oriented and loves disruptive tech, I constantly seek out new ways to push boundaries and innovate, which is why I love working as a Product Marketing Manager at NetElixir, especially with our AI-powered digital marketing service, LXRInsights. With a background in business and marketing from USC (Fight On!) and Cornell Johnson, I discovered my passion for the intersection of science, consulting, and design. I'm always inspired by how technology and creativity can work together to solve complex problems and drive meaningful change. I’m thrilled to be at the forefront of these advancements and eager to see how our innovations will shape the future of marketing.

Naghma

Senior Director, People and Culture and...mom of 3 wonderful children and my purpose is to imact positive change in my personal and professional life

My northstar is the belief that we can always be better and always be doing more. As a People and Culture leader in a growing, scaling, and innovative oraganization, I am fortunate to be guided by my northstar every day. In my role, I partner with our amazing leadership and team members to drive our business, talent, culture, and employee experience towards continued excellence. Our People and Culture team are trusted partners to the leadership and team members. We provide the team with guidance and support through strong business acumen, strong partnerships, agility, and a focus on championing the success of our people and company. Our people and culture team's mission is to foster an inclusive and inspiring environment for our team members and to provide them with fullfillment and connectivity.

Paul

Digital Marketing Associate and...a travel enthusiast

As a Digital Marketing Associate at NetElixir, I am committed to helping small and mid-sized e-commerce businesses achieve their objectives through strategic paid media campaigns. I leverage my expertise in data analysis, campaign optimization, and emerging technologies to drive growth and deliver value throughout the client journey. I'm passionate about helping others achieve their goals by automating repetitive tasks and streamlining workflows.

PJ

Channel Partnership Manager and...Golf and Skiing Enthusiast

As a Channel Partnership Manager at NetElixir, I am responsible for building and fostering long-lasting relationships and driving client success through strategic partnerships. I am also responsible for helping launch and develop our healthcare strategy here at NetElixir. With nearly a decade of experience in operations management and solution sales, I excel in helping clients break the status quo and come up with innovative ways to keep up in competitive marketplaces. I always do my best to develop and deep understanding of a client’s business to ensure alignment on business strategies and to provide the best solution possible.

Phani

Delivery Manager and...Cricket player & passionate about learning new things

As an eCommerce Developer with an outstanding record of leadership and management. I am responsible for designing, developing, and delivering e-commerce doorways on different frameworks. I enjoy delivering smart out of box solutions for our clients to succeed online.

Rabeeha

Associate Director of Digital Marketing and...Mom of Three and Aspiring PI

With over twelve years of direct experience across digital marketing, including Paid Search, Paid Social, Marketplaces, and SEO, I have a track record of achieving tangible results and propelling revenue growth across diverse industries by executing results-driven campaigns. I enjoy demystifying complex digital concepts and staying at the forefront of digital trends to ensure I deliver cutting edge strategies to my clients. My dedication to delivering exceptional outcomes and creating strong working relationships has enabled me to create a significant impact for each of my clients.

Rob

Digital Marketing Strategist and...Aspiring Fantasy/Sci-fi Worldbuilder

As one of NetElixir’s fanatically analytical Digital Marketing specialists and resident "TikTok Guru," I work with brands who not only want to optimize their online advertising initiatives, but also grow their e-commerce businesses. With a decade’s worth of multi-industry Advertising, Business Development, and Marketing experience, I have developed a specialization in crafting results-driven strategies for Paid Search and Social channels.

Ryan

Digital Marketing Analyst and...Sports Enthusiast

As a Digital Marketing Analyst at NetElixir, I work with brands who want to grow their online business. My background in Paid Social and Digital marketing allows me to use my knowledge of the many channels available to brands to help them develop a full funnel marketing approach online. I analyze market trends, develop target audience persona, and create tailored content to engage with followers and drive conversions.

Samantha C.

Marketing Manager

Samantha R.

Client Services Manager and...TV & Movie Buff

I am a seasoned professional with over 10 years of experience in the marketing and e-commerce industries. Throughout my career, I've had the opportunity to collaborate with a wide variety of businesses, including manufacturers, resellers, and retailers. My skill set and experience combines a deep understanding of the industry with a creative approach. This combination allows me to guide both my team and clients toward strategic success and revenue growth.

Sasha

Associate Director, Client Strategy and...Foodie

With over 12 years of experience in digital marketing, my specialty is in full-funnel media planning and buying, while my recent focus has been on performance marketing. My expertise covers a diverse range of paid channels, such as social, search, display, native, audio, video/CTV, digital out-of-home, direct mail, and affiliate marketing. Having worked in both agency and in-house settings, I offer a wealth of knowledge and strategic insight to craft and execute effective media campaigns. As the Associate Director of Client Strategy, I am responsible for guiding our strategic direction and overseeing the client success teams.

Shan

Digital Marketing Associate and...avid Fisherman and Anime Guru

I am a Digital Marketing Associate at NetElixir, and my primary role is to support small and mid-sized companies in enhancing their online presence using our AI-driven LXRGuide solution. My focus centers on optimizing campaigns and enhancing cross-channel performance. I take pride in creating data-driven strategies that extend beyond paid search. I am dedicated to significantly impacting my clients' businesses and helping them achieve their objectives.

Silas

Director of SEO

Driving Creative Content Strategies for Mid-Market Ecommerce With a background in teaching English and as an ex-journalist, I thrive on analyzing a retail business’s current state of content and identifying opportunities for greater content development designed to attract new leads through valuable information and compelling value propositions. Each strategy I derive has a focus in SEO content that goes beyond getting that number-one slot in Google SERPs and into making your business the single best answer for a qualified lead’s question or need. I feel it’s a part of my mission to gain a deeper understanding of your industry in order to build results-driven content defined by your brand and your voice aimed for your target audience. These three aspects help accomplish one key goal through content: placing you in front of a potential lead at the right point and ensuring your message aligns with their user intent.

Somabrata

Product Architect and...Adventure enthusiast and travel photographer

As a product architect with 9+ years of experience in building digital marketing applications, I am responsible for software design, development, and delivery of NetElixir's products. In my current role, I am leading the design and development of our customer insights platform, LXRInsights. I enjoy building smart algorithms to improve the digital marketing performance of our clients and to help them make better business decisions by providing insights from data.

Sumin

Digital Marketing Strategist and... Commercial Pilot

As a Digital Marketing Strategist at NetElixir, I specialize in performance marketing, SEO/SEM, and paid campaigns. With over five years of experience, I have successfully led strategic initiatives that increased website traffic and qualified leads while optimizing websites for greater conversions. My role involves planning and executing growth marketing strategies across digital channels for e-commerce clients, ensuring client satisfaction through effective account management, clear communication, and data-driven insights. I am proficient in various advertising platforms, CRM systems, and data analysis tools.

Suresh

Vice President, Operations and...Avid Chess enthusiast

With over 20+ years of experience across Retail, Analytics, Products, and Operations, I am able to bring a holistic perspective to understand our clients' businesses and provide customized solutions to solve their problems. I am deeply passionate about harnessing the tremendous value, the interaction of technology and processes can bring in raising the bar for our clients. I believe in continuous and step-change improvement through a combination of a) Elimination of non-value added work b) Simplification of processes and c) Automation of repeatable and structured work.

Tauseef

Senior Director, Client Strategy and...Old-school family guy who still carries photographs in his wallet, listens to 60s Indian music, and geeks out about the Star Wars and Marvel Cinematic Universe

As a client leader at NetElixir, I help retail clients strategize and find growth solutions to succeed in the world of e-commerce. In the past 10 years, I have led cross-functional teams that specialize in delivering acquisition goals like top-line revenue growth, new customer acquisition, and brand penetration. My key responsibilities are to help translate the client’s vision into actionable digital marketing strategies. I empower the channel teams from paid search (SEM), social media, organic search (SEO), web development, content, and analytics to work cohesively to achieve growth objectives. My three-step mantra for driving consistent and scalable growth is (1) taking a customer-first approach to digital planning, (2) being fanatically analytical about performance trends, and (3) having a testing framework to experiment with new-to-the-world digital marketing products and betas.

Ted

SEO Account Manager and...mobility advocate

"I plan and manage the search engine optimization strategy for my client accounts. I utilize website performance information to craft customized content strategies and website optimizations to help search engines find our customers more easily and frequently in the search results. I’m often found researching opportunities for my clients to leverage in the never-ending quest for a better website that produces increased sales for them. With years of experience in SEO, I am able to bring my clients insights into how they can grow their organic market share. "

Tommy

Market Development Specialist and...developer, cricket enthusiast, video game lover, and dancer

As a Market Development Specialist on the Partnerships Team, I drive client acquisition and success through building impactful relationships, keeping clients prepared for future market trends, and helping businesses grow in lasting ways.

Tulika

Co-owner

Tulika inspires our Service Delivery Team to drive magical performance for our Customers, all day every day. An Engineer by training, her continual emphasis on championing NetElixir’s philosophy of data-driven marketing has helped drive incredible results for over 400 retail marketers around the globe.

Udayan

CEO

Udayan founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world’s largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the company. Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes and Time magazines. Udayan holds a Bachelor’s Degree in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from Mumbai University, India.