Udayan Bose, NetElixir’s Founder & CEO, took center stage as the keynote speaker at the NJBDA Research Collaboration event, “AI Synergy: Transforming Education, Workforce, and Industry-Academic Collaborations” at Rider University.
His presentation provided insights into how AI is changing the course of the industry. Here are some key takeaways from his presentation.
1. AI is Changing Search
Generative AI is changing how people access the web every day. Traditional search engines like Google are facing multiple challenges from alternate search engines to conversational AI and privacy-first browsers. Marketers are being forced to rethink digital strategies with regulatory challenges and decentralization of the internet as main factors.
Traffic is slowly shifting away from conventional search results and more towards conversational search. Marketers need to be agile and adapt.
2. Doing More with Less: Automating Marketing Workflows
To be able to survive in the new environment, marketers should embrace the power of AI-driven workflows to do more with less and seize new growth opportunities. Udayan spoke on in-house AI tools the NetElixir team uses to streamline digital marketing workflows. Tasks like research, content creation, strategy, campaign execution, and reporting are optimized for efficiency.
Udayan emphasized the importance of the 70-20-10 Investment-Rise Model for e-commerce advertising. This method allows marketers to allocate budgets strategically while using AI to identify hidden opportunities.
3. Breaking AI Black Boxes
Another topic that was brought up was the limitations caused by AI black boxes from major platforms. They make it challenging for marketers to gain transparency in their campaign insights.
NetElixir’s proprietary AI-technology LXRInsights uncovers hidden growth potential by experimenting with ad campaigns and scaling strategies that are successful. This approach has proven to drive higher customer lifetime value and revenue without increasing ad spend.
4. The Human + AI Synergy
The main driver for Udayan’s keynote was the concept of humans and AI together creating exceptional results. He outlined a simple yet effective five step process for attendees to showcase this synergy: define the problem, establish workflows, identify tasks which AI can handle, increase operational efficiency, and free up time for human expertise.
In order to not fall behind in the AI-driven marketing era, businesses should be keeping this ideology and process in mind when working with their in-house teams. Success in this new era isn’t about AI replacing humans—it’s about using AI to enhance human potential.
Upcoming NJBDA Events with Udayan Bose
Missed the keynote at Rider? Udayan will be at these upcoming events:
- April 10: AI-Marketing Workshop at the SCBP AI Bootcamp, Somerset Business Hub, NJ.
- April 11: Judge at RAISE25: Informatics, Data Science, and AI Competition at the Edward J. Bloustein School of Planning and Public Policy, Rutgers University.
- May 16: Panelist at the NJBDA 12th Annual Symposium at William Paterson University.
At NetElixir, we’re passionate about driving innovation and fostering collaboration across industries. We’re excited for more meaningful conversations on the future of AI!
