Content Marketing for
E-Commerce

Content is critically important for e-commerce brands as it tells your brand story, drives brand awareness, helps to build a bigger basket, and is an important component of brand loyalty. Website content, social media content, and more position your brand to both new users and high-value customers. E-commerce brands should prioritize content due to its importance for SEO, UX, and conveying brand values to key audiences.

The NetElixir Content department takes a two-pronged approach to blogging. First, we establish keywords, queries, and technical SEO aspects that will be critical for the performance of the blog on search engines. Second, our team works to understand the brand’s story and determine the best way to share it. This combination of storytelling and technical expertise ensures that each blog capitalizes on short-term trends, long-term SEO value, and overall branding.

At NetElixir, our Content and SEO teams work very closely together. Our SEO team provides strategy and insights about what is being searched and how search engines rank the site and its pages. This then informs the development of the content itself. The written content drives ranking for targeted terms and builds authority for targeted topics. Content also increases the likelihood of being found and indexed for tangentially relevant terms. Our Content team builds on the overall SEO strategy by staying on top of market trends and working to improve evergreen performance.