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On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.

Why migrate to GA4?

GA4 is a new measuring attribute developed for the future:

Collects data from both the website and the app in order to better understand the consumer journey.
Uses event-based data rather than session-based data.
Privacy controls such as cookieless measurement and behavioural and conversion modelling are included.
Predictive skills provide direction without the need for sophisticated models.
Direct connections with media platforms encourage visitors to take action on your website or app.

Standard Universal Analytics properties will no longer handle data on July 1, 2023. After July 1, 2023, you will be able to access your Universal Analytics reports for a limited time. New data, however, will only be sent into Google Analytics 4 properties.

What are the new features in GA4?

User-centric Engagement Metrics

Powerful Audience Segmentation

Create precise audiences that give a valuable picture of who is using your website and how they are engaging with the content, creating endless opportunities to optimize conversions and sales

Analysis Hub

BigQuery Integration

4 Steps to Upgrade:

1. Analytics Requirement Audit

2. Platform Setup

Configuration of tagging analytics and external data connection

3. Platform Customization

4. Reporting Customization

GA4 Packages - Migrate to GA4 in 2-3 weeks and begin data collection right away!

Most Popular

Standard

Migrate in 2-3 weeks

This service provides the following features:

Pro

Migrate in 3-4 weeks

This service provides the following features:

Premier

Migrate in 4+ weeks

This service provides the following features:

Frequently asked Questions

How is GA4 helpful to my business?

Google Analytics 4 (GA4) offers a range of features that can help businesses gain deeper insights into their online customer behavior, marketing campaigns, and website performance. Some of the key benefits of GA4 are:

Advanced tracking: GA4 uses machine learning to provide more accurate tracking of user behavior across multiple platforms and devices, including mobile apps and websites.
Customer-centric approach: GA4 focuses on customer behavior and engagement, allowing businesses to understand how users interact with their website in order to take actions to improve the user experience.
Customizable reports: GA4 offers a range of customizable reports that can be tailored to specific business needs and goals.
Integration with Google Ads: GA4 can be linked to Google Ads, allowing businesses to measure the performance of their ad campaigns and related website traffic in order to optimize the campaigns for better results.
Privacy-focused: GA4 is designed to be more privacy-focused, with features such as data minimization and enhanced user controls to help businesses comply with stricter data privacy regulations.

What are the biggest changes coming with GA4?

Some of the biggest changes that come with GA4 compared to Universal Analytics are a new data model, enhancing reporting, and cross-device tracking. In detail, those changes include:

New data model: GA4 uses a new data model that focuses on events and user properties rather than sessions and page views, making it easier to track user behavior across multiple devices and platforms.
Enhanced reporting: GA4 offers a range of new and enhanced reporting features, including customizable reports, predictive metrics, and machine learning-powered insights.
Privacy-focused: GA4 is designed to be more privacy-focused, with features such as data minimization and enhanced user controls to help businesses comply with data privacy regulations.
Cross-device tracking: GA4 uses machine learning to better track users across multiple devices, making it easier for businesses to understand how users interact with their website and improve the user experience.
Integration with Google Ads: GA4 can be linked to Google Ads, allowing businesses to measure the performance of their ad campaigns and optimize them for better results.

How long will I be able to access my UA property?

Google has not announced any plans to retire Universal Analytics (UA) properties. However, as GA4 becomes the default analytics platform for Google, it is likely that new features and updates will be focused on GA4 rather than UA. Businesses can continue to access their UA properties as long as they like, but it is recommended to start transitioning to GA4 to take advantage of its advanced features and capabilities. As of July 1, 2023, UA will not be collecting and analyzing any new data.

How can I save historical UA data?

If you want to save historical Universal Analytics (UA) data, you can export it from your Google Analytics account. To do this, go to the “Admin” section of your account, select the “Property” that contains the data you want to export, and click on “Data Import/Export”. From there, you can select the data you want to export and download it in a variety of formats, including CSV, TSV, and Google Sheets.

Does GA4 use cookies?

Yes, GA4 uses cookies to track user behavior and gather data about website performance. However, GA4 uses a different type of cookie than Universal Analytics (UA) called the “gtag.js” library. This library uses a combination of cookies and local storage to track user behavior across multiple devices and platforms to better maintain user privacy.

What is the GA4 attribution model?

GA4, or Google Analytics 4, offers several benefits to businesses that use it for website and app analytics that includes deeper insights, stricter privacy controls, and machine learning capabilities. In detail, the benefits of GA4 include:

Deeper insights: GA4 offers more advanced and customizable data analysis tools, allowing businesses to gain deeper insights into user behavior and engagement on their website or app.
Privacy controls: GA4 offers greater control and flexibility over data collection, including options for data minimization and enhanced user controls, helping businesses comply with data privacy regulations.
Machine learning capabilities: GA4 features built-in machine learning algorithms that can analyze data and provide automated insights, saving businesses time and effort in data analysis.
Cross-device tracking: GA4 uses machine learning to track users across multiple devices, allowing businesses to better understand how users engage with their website or app across different platforms.
Enhanced measurement events: GA4 offers pre-defined and customizable events that allow businesses to track specific user interactions, providing a more detailed view of user behavior and engagement that can be tailored to each brand’s needs.
Customizable reports: GA4 offers more customizable reporting features, allowing businesses to create and analyze reports that are tailored to their specific needs.
Improved e-commerce tracking: GA4 offers more advanced e-commerce tracking features, such as tracking for multiple currencies and customizable purchase funnels.

What are GA4 enhanced measurement events?

GA4 enhanced measurement events are a new feature in Google Analytics 4 that allows businesses to track specific user interactions on their website or app. Enhanced measurement events include a range of predefined events, such as clicks, scrolls, and video views, as well as custom events that businesses can define themselves.

Enhanced measurement events provide a more detailed view of user behavior and engagement, allowing businesses to better understand how users interact with their website or app. This can help businesses make more informed decisions about website design and content, as well as marketing campaigns and other business strategies.

Some examples of enhanced measurement events in GA4 include:

Scroll depth: Tracks how far users scroll down a page.
Outbound clicks: Tracks clicks on links that take users away from a website.
Search: Tracks searches made on a website.
File downloads: Tracks downloads of files such as PDFs or spreadsheets.

By tracking these types of user interactions, businesses can gain insights into which parts of their website or app are most engaging, which content is most popular, and which marketing campaigns are driving the most conversions.

What is event tracking on GA4?

Event tracking on GA4 refers to the ability to track specific user interactions on a website or app using events rather than Universal Analytics’s session and page view structure. In GA4, events are the primary method of collecting data, and they can track a wide range of user actions, such as clicks, form submissions, video plays, and more. With event tracking, businesses can get a more detailed understanding of how users interact with their website or app, which can help them make more informed decisions about design, content, and marketing strategies. For example, by tracking clicks on a particular button or link, a business can determine whether users are engaging with a particular call-to-action or feature.