International SEO

Find Your Global Audience

NetElixir’s expert SEO services reach more than just who’s in your neighborhood. Connect with potential customers around the world by optimizing your website to speak their language.

The world is more connected than ever in the modern digital era. Businesses of all sizes can access a worldwide audience and enter new markets thanks to the digital landscape. Yet, this chance also presents a barrier because many target countries have a different culture, language, search engine, and online shopping habits.

This is where international SEO can help.

What is International SEO?

International SEO is the process of optimizing your website for search engines in different countries and languages. Key strategic elements include:

Ensuring the website is visible to the relevant audience

Rewriting the website content in the appropriate language and style of the specific target region

Keyword research for each specific region/country

Appropriate use of domain structures

Creating and promoting localized content

Leveraging technical tools like geotargeting and hreflang tags

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By optimizing a website for international audiences, businesses can improve their visibility, reach new customers, and diversify their revenue streams.

What is the Difference Between International SEO and Local SEO?

This is where international SEO can help.

International SEO

Optimization strategies target multiple languages and countries outside of the business’s origin

Speaks to range of languages and search engines that people use across the world

Build more complex user profiles based on different countries

Keyword research for global audience and different cultures

Technical components include hreflang tags and geotargeting, as well as ensuring mobile friendliness

Local SEO

Optimize a website for the business’s native language and country

Optimize for a single language and search engine

Marketers have an advantage as they already speak the native language and understand the local cultural cues

Keyword research for local audience

Technical components include broken link checking, meta tags, sitemap, etc.

Localized content is also a critical component of International SEO, as it helps ensure that the website is relevant and engaging to audiences in different countries. This includes using appropriate language and cultural references, as well as offering localized versions of products or services.

How NetElixir Can Help

We at NetElixir provide a consultative service to help our clients understand their current market situation and opportunities for multinational market deployment. We also provide services to clients with an existing multinational presence to take better advantage of global growth opportunities.