Social Media Marketing
for E-Commerce
Create lasting and engaging relationships with your customers.
We help brands tell compelling stories that engage audiences. Our social media efforts can be defined in one word — responsible. By combining a deep understanding of how consumers engage with your brand and data-driven insights across various social media channels, we help brands better understand and influence the behavior of their customers.
Learn more about our Social Media approach →
Our Approach for Creating Meaningful Brand Experiences
Proprietary Social Media Campaign Framework
Elevate your brand and win new customers by identifying, targeting, and engaging the right audiences across channels using our proven framework.
Channel-Specific Advertising Methods
Our team has invested over 500,000 hours planning, designing, building, executing, testing, and optimizing social media campaigns on Facebook/Instagram, Snapchat, TikTok, and Pinterest.
Creative Excellence
Our creative team designs, develops, and continually tests channel-specific content that inspires likes and shares.
Storytelling Through Organic Social Media
Develop an authentic brand voice across social channels, including YouTube, to strengthen consumer sentiment and engagement.
Featured Social Media Client
Success Stories
Spicing Up A Streaming Strategy
Company: 
Industry: Kitchenware
Challenge:
Success: 94%+ Ad Completion Rate
Read MoreAttracting The Right Candidate Starts With Strong Brand Visibility
Company: 
Industry: Irrigation And Technology
Challenge:
Success: 348% Growth in New Users to Career Pages From 2020 to 2021
Read More“You should be very proud of all the good results that came as a result of your work […] The copy elements of social media were the best performing areas we saw!”
Ivonne Flores
HR Manager
- Over 500,000 hours developing social media campaigns
- Clients located in 110+ countries
- Delivering exceptional results since 2005
Social Media Resources
Social Media Product Guide
As one of the fastest-growing and most influential B2C digital marketing channels, paid social is a potential gold mine for retailers who can capitalize on it. Learn more about how NetElixir’s social media solutions leverage unparalleled reach and precision targeting.
Guide to Organic Social Media
Complement your paid social media strategy through a strong organic foundation by getting started with these 10 best practices.
Social Media Consumer Trends & Resources
Learn more through our collection of insights and research.
FAQ
You should advertise on Facebook for its large user base, affordability, and exceptional ad targeting options. Currently, Facebook has 1.18 billion daily active users—that’s 1.18 billion potential customers. To reach the right individual likely to convert, Facebook uses its sophisticated ad targeting tools that allow you to target a specific person using Facebook’s over 850 targeting options. With Facebook targeting, you can serve ads to people according to demographics, connections, interests, custom audiences, and behaviors.
Unlike traditional advertising such as radio, TV, billboard, direct mail, and print advertising, Facebook advertising lets you target your ideal audience anytime, anywhere, in any country, and on any device. You can target an audience according to their demographics, connections, interests, custom audiences, and behaviors. You can serve them ads on their desktops or their phones. You can serve them ads on certain mobile apps that are part of Facebook’s Audience Network. Additionally, with Facebook advertising, you have full control of your budget. Want to spend $10 per day? You can. Want to spend $100 a day? You can do that too.
This is such a great question – we’re getting away from the specifics of Facebook advertising and getting closer to overall business growth decisions. Google Ads tends to have a higher CPA and a higher CVR because there’s greater intent. People are literally searching for what they want on Google; Facebook is more a means for connecting with friends/family and entertainment. If you’re already running successful Google ads, keep doing it. But test Facebook ads as well if you have the time. You may be able to get cheaper conversions on Facebook, and that’s always a good thing.
Gone are the days that we would only run social ads when we have an even or promotions. We consider paid advertising on social media an evergreen/ongoing strategy. Our goal is to build out the user's purchase funnel through hyper-targeted ads that connect the brand and the users at relevant touchpoints.
We provide paid advertising services for Facebook, Instagram, TikTok, Snapchat, and LinkedIn. Along with this, we also offer Influencer Marketing and Organic social management services.
We recommend a 70:30 split (Remarketing: Prospecting) to start. This is something that advertisers need to adjust as data comes in.
Yes, we always recommend running ads specific to the finer nuances of each platform. Instagram ads should be developed with a mobile-first approach with an inherent focus on stories.
We recommend testing for a minimum of 7 days or at least 15-20% of the audience reach. Pausing the test sooner will give premature results.
In most cases, it does not. Paid social is a channel that lacks intent and we like to call it a "Push Strategy". Users happen to see an ad on Facebook but are never on the platform to make a purchase in the first place.
We prefer to let the data decide. If the ad frequency surges beyond normal, we recommend changing the ads. In most cases an ad change twice a month does the job.
Yes, we can repurpose the google feed for Facebook dynamic product ads. Additionally, we can pass a custom variable to build custom product sets for ads.
Client Reviews
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Our Premier Channel Partnerships
