Udayan founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world’s largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the company. Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes and Time magazines. Udayan holds a Bachelor’s Degree in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from Mumbai University, India.